Sponsorship in the News

Standard Life Investments Sponsors The British & Irish Lions 2017 Tour to New Zealand

Global asset manager, Standard Life Investments will become a Principal Partner of The British & Irish Lions 2017 tour to New Zealand. Standard Life Investments will sponsor the world famous jersey in a deal that replaces the association with...

Arts And Cultural Specialist Agency Showcase Appoints Omar Khan

Sports sponsorship specialist Omar Khan has joined cultural, heritage and destination sponsorship agency as a non-executive director.

Omar has worked in consultancy and advisory roles within high profile companies including Lehman Brothers...

Old Mutual Wealth Appoints Mike Mainwaring As Head Of Sponsorship

Wealth management business, Old Mutual Wealth has appointed Mike Mainwaring head of sponsorship. The appointment of Mike Mainwaring comes as Old Mutual Wealth embarks on a new era of sponsorship for the business as a Principal Partner of England...

All England Lawn Tennis Club Appoints IPG As Marketing Partner

The All England Lawn Tennis Club (AELTC) has announced the appointment of an integrated team of IPG agencies, led by McCann London, to help build and grow the brand of The Championships, Wimbledon, in key markets.

The IPG team...

Fuse Sport +Entertainment Secures Pepsico UEFA Partnership & Global Activation

Fuse Sport + Entertainment was appointed by PepsiCo, the multinational food and beverage corporation, at the end of last year, to activate the brand’s new sponsorship of the UEFA Champions League worldwide. The agency, part of Omnicom Media...