Sponsorship in the News

YouGov Sport: Increase In Consideration For Esports Among Men Is Enough To Double Current Audience Size

Last week, YouGov Sport asked the British public what content they would like to see in place of live sport. While the headlines were informative, it was only when you got into the details that the real insights began, writes Sara...

ECB Unveils £61m Interim Support Package For Professional And Recreational Cricket

The England and Wales Cricket Board (ECB) has announced a £61 million package to help cricket withstand the financial impact of COVID-19.

The plans detail a number of measures for the whole sport from elite to grassroots, including...

Sport England Announces £195m Coronavirus Support Package

Sport England is up to £195 million of funding available to help the sport and physical activity sector through the ongoing coronavirus (Covid-19) crisis. 

The package is made up of the following: 

...

Activative Campaign of the Week: FIFA And The World Health Organisation (WHO) Video Series Offered ‘Five Key Tactics’ To Ward Off Coronavirus

Fronted by a team of famous football coaches and managers, the collaboration includes a range of initiatives aimed at tackling the spread of the pandemic and aims to raise awareness of the steps the public can take to limit the reach of the...

Football Association Launches Football's Staying Home Campaign

The Football Association has outlined its plan to 'inform, entertain and empower' its millions of fans and followers under one, consistent banner - Football’s Staying Home.

The Football’s Staying Home campaign launches across England...