Sponsorship in the News

ParalympicGB Signs Sir Robert McAlpine As Official Partner

ParalympicsGB has signed Sir Robert McAlpine as an official partner ahead of the Tokyo 2020 Paralympic Games.  With less than 200 days to go until the start of the Paralympic Games, the partnership aligns with Sir Robert McAlpine’s...

WeAreFearless. Seeks Ambitious Planner

WeAreFearless. is looking for a bold and ambitious planner to play a key role in our Strategy and Insight team. We’re on a mission to break new ground in sports and entertainment marketing by breaking through the fear that...

M&C Saatchi Sport & Entertainment Appointed By Dreams To Deliver GB Sponsorship Activation


Bed retailer Dreamshas appointed M&C Saatchi Sport & Entertainment to activate its Team GB partnership around the Tokyo 2020 Olympic Games.

After a competitive pitch in December 2019, M&C Saatchi Sport & Entertainment will...

England Rugby Partners With Red Bull

England Rugby has secured a new multi-year partnership with Red Bull to become the official energy drink partner, with an emphasis on developing grassroots sevens talent through the sevens series.

The agreement will see the...

AEG Global Partnerships Sign Addison Lee As Official Ride Partner

Premium car service Addison Lee has struck a deal to become the official ride partner for London venues The O2 and The SSE Arena, Wembley. The three-year deal, brokered by AEG Global Partnerships, is a key strategic move in a bid to raise brand...