Sponsorship in the News

New Regaine Sponsors Richard Hammond’s Tech Head

ChannelFlip, online video broadcaster for men, has secured New REGAINE® for Men Extra Strength Foam as sponsor for its new online series, Richard Hammond’s Tech Head. The 20 x 5” series of videos, devised, created and produced by ChannelFlip...

Kantar Media Launches Irish Sponsorship Division

Media intelligence provider Kantar Media has launched an Irish division of KantarSport, a solution dedicated to providing sponsors and rights-holders with research, consultancy and insight on the performance of a sponsorship. The Irish...

Heineken Signs As Official Lager Supplier To London 2012

As anticipated, The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) has appointed Heineken UK, Britain’s leading brewer, as Official Lager Supplier and sponsor of London 2012 in a tier three sponsorship deal. As...

Greene King Extends Sponsorship of England Rugby To 2012

Greene King IPA has extended its sponsorship of the RFU, together with its ‘Official Beer of England Rugby’ title, until the end of the 2011/12 season, which will take the partnership into its sixth year. Sales of Greene King IPA outsells lager...

Coutts Signs As Principal Sponsor To Royal Court Theatre

The Royal Court Theatre has secured long-term supporter of the theatre Coutts as its Principal Sponsor for 2011. Artistic Director of the Royal Court, Dominic Cooke said: “This year-long partnership celebrates the excellence and vision of both...