Sponsorship in the News

American Express and National Theatre Agree Multi-Year Partnership

American Express will work with the National Theatre to support the Theatre through several different strands of commercial and philanthropic activity on both sides of the Atlantic, including headline sponsorship of one prominent production each...

HSBC Signs Three-Year Extension To FEI Eventing

HSBC has agreed a further three-year term as global sponsor of FEI Eventing to include title sponsorships of the HSBC FEI Classics™ until the end of 2013 and the HSBC FEI European Eventing Championships™ in both 2011 and 2013.
HSBC has...

ITV Sells First Product Placement On ‘This Morning’

ITV is selling its first paid-for product placement – on its daytime show ‘This Morning’. The first on-air date from which the product placement will be allowed is next Monday, February 28th. ITV is running an awareness campaign to...

LEGO To Sponsor Strand On Nick Toons

LEGO CITY is further developing further its relationship with Nickelodeon by sponsoring a strand running every weekday evening on Nick Toons in a deal by Carat Sponsorship.
Nick Toons has created humorous five and ten second CGI animations...

Liz Brown Joins Synergy from Fast Track

Synergy has appointed Liz Brown as Senior Account Manager. Brown arrives at Synergy after five years at Fast Track where her role focused on strategic planning and activation for consumer brands including Texaco and Lucozade Sport.
Having...