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Sponsorship in the News
Castrol Honda Returns to World Superbike Championship
The latest incarnation of an iconic team has returned to the World Superbike Championship following the launch of the new Castrol Honda team, with the global lubricants brand announcing title sponsorship of Honda’s superbike effort for the...
Tote Sponsors 2011 Midlands Grand National
THE 40th running of the Midlands Grand National at Uttoxeter Racecourse on Saturday , 19th March is to be sponsored by the Tote for the first time. The four-and-a-quarter mile marathon in which the horses complete three circuits of the Uttoxeter...
New Research Advances Science of Why Fans Are Fans
Sports and entertainment consulting firm Octagon has unveiled the newest iteration of its proprietary, research initiative Passion Drivers® 3.0., an interactive tool which aims to manage and measure sports and music sponsorships.
Simon...
Guinness Unveils 6 Nations Partnership
Guinness strengthened its relationship with rugby last week by becoming Official Beer Partner of the RBS 6 Nations. The brand is the 6 Nations’ first beer partner in its 100 year history. The signing follows Guinness’ successful partnership...
Emirates Takes its Superjumbo Into Super League
Rugby League celebrated another sponsorship success last week when Emirates was named as the Official Airline of the RFL, Super League and the England Rugby League team.
Paul Kimberley, the RFL’s Commercial Director, said: “The RFL is...
