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Orange juice brand Tropicana signed a new sponsorship deal with Channel 4 this week which, for the first time, covers programming on both the Channel 4 portfolio and UKTV channels. The seven-figure deal will run from the 7th of March to the 31st...
The Hollis Sponsorship Awards which reward and showcase the very best sponsorships in the UK also advocate that as an industry we should be giving due recognition to the hard work undertaken by the up and coming generation of sponsorship...
Tickets are selling very quickly for our celebration of the UK’s best sponsorship campaigns. To make sure that you do not miss out, visit www.sponsorship-awards....
Motor oil brand Valvoline has extended its title sponsorship of Super League’s under-20s and under-18s competitions until the end of the 2012 season. The under-20s competition, which includes Super League sides that can only field three over-age...
Sponsorship practitioners Pippa Collett and William Fenton, with 40 years of industry experience between them, have launched The Sponsorship Handbook, which aims to offer tools, tips and techniques for both sponsors and sponsorship seekers....