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Sponsorship in the News
£250,000 Toyota Parasport Fund Launched
Parasport powered by Toyota, an online hub to empower disabled people to become more active, has launched a new £250,000 fund to provide training and equipment to registered activity providers.
The new Toyota Parasport Fund will be...
ANTA Becomes First Chinese Supplier Of Sportswear Uniforms To IOC
The International Olympic Committee (IOC) has signed a deal for ANTA to become its Official Sportswear Uniform Supplier untild the end of 2022 at a signing ceremony at The Olympic Museum in Lausanne, Switzerland.
The agreement, which...
Celebrity vs Influencers? The Power of Endorsements
The use of famous faces to endorse brands has always been a key part of the marketing mix – whether integrated into sponsorships or used as a stand-alone engagement platform (through advertising for example). But now that consumers...
M&C Saatchi Sport & Entertainment To Open Amsterdam Office
M&C Saatchi Sport & Entertainment will open a new office in Amsterdam from January 2020. The opening follows increased client demand for representation in one of the world’s most creative cities and marks the M&C Saatchi Group...
Disability Cricket Receives New Four-Year Commitment and £800,000 Boost from Berkeley Foundation
The Lord’s Taverners and the Berkeley Foundation announced a new four-year £800,000 partnership this week to support the continued growth of the Super 1s Disability Cricket programme.
The partnership with the Berkeley...
