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Sponsorship in the News
Mr. Motivator Teams Up With Aviva To Champion LGBT Inclusivity And Celebrate ‘Come Out Active’ Week
1990s fitness legend Mr. Motivator stopped city workers in their tracks as Aviva employees led a flash workout session in the heart of London’s financial district. Responding to research that 4 in 10 LGBT people feel sport isn’t...
Premiership Rugby, Gallagher and BT Sport Continue Support Of Rainbow Laces
Premiership Rugby, its title partner insurance broker Gallagher and broadcaster BT Sport have confirmed their continuing support for Rainbow Laces, the campaign run by Stonewall to promote LGBT inclusion in sport.
To celebrate and show...
British & Irish Lions Appoint Tom Halsey As Commercial Director
The British & Irish Lions has appointed Tom Halsey joining as Commercial Director and Alan Phillips as Operations Director. Halsey has spent 7 years as head of business development at the RFU.
AEG Global Partnerships Sign American Express As Presenting Partner For BST Hyde Park 2020
American Express is to be the new presenting partner for AEG’s leading European festival, BST Hyde Park, in a deal brokered by AEG Global Partnerships.The festival, now named American Express Presents BST Hyde Park, will return in July 2020...
Canterbury Renews With British & Irish Lions
Specialist rugby brand Canterbury has renewed its partnership with the British & Irish Lions to supply all of their on-field kit and training wear for the tour of South Africa in 2021 after renewing their deal as Official Apparel Partner....
