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Sponsorship in the News
World Rugby signs Unilever as Official Supporter of Men's and Women's Rugby World Cups through 2029
World Rugby has unveiled Unilever as an Official Supporter of the next three Rugby World Cups through 2029. The collaboration will see Unilever’s portfolio of Personal Care Power Brands activate across multiple markets and channels, driving...
UFC agrees multiyear partnership with Meta
UFC, mixed martial arts organisation and part of TKO Group Holdings, has agreed a multiyear partnership with Meta to leverage its technologies to deliver engagement with UFC fans worldwide.
As UFC’s first Official Fan Technology...
CUPRA UK sponsors Baller League UK
CUPRA UK has teamed up with Baller League UK as Official Automotive Partner. A fleet of electric CUPRA Tavascans will chauffeur the squads and their managers to the Copper Box Arena for each matchday in the new tournament which kicked off last...
Sid Lee launches sports agency - Sid Lee Sport
Sid Lee has launched its new global sport practice - Sid Lee Sport. The new vertical becomes the group’s global specialist agency for sport, providing a range of sponsorship, creative, and operational services for sponsors, rights holders...
ASICS sponsors new 10k LDNX
Sportswear company ASICS has signed as title partner of LDNX, a new 10k coming to London on Sunday 24 August 2025. ASICS will be collaborating on all aspects of the event, which are designed to support those of all abilities. These will include...
