Sponsorship in the News

Generate Steps Into Bat For Friends Life

With the domestic Twenty20 cricket competition set to begin on 1 June, Friends Life has enlisted the services of Generate Sponsorship to help raise its profile as the leading sponsor of the tournament. 

The competition will run...

Gaydar Announced as Headline Sponsor of Gay Rugby World Cup

Gaydar, gay dating website, has been secured as the headline sponsor of The Bingham Cup, the world championship of gay and inclusive rugby teams. The event, which will be taking place in Manchester between 1st and 3rd June 2012, will be...

brandmeetsbrand appointed by World Photography Organisation

Boutique commercial rights and strategic sponsorship agency, brandmeetsbrand, has been appointed by the World Photography Organisation (WPO) to secure sponsors and partners across all of their current and future projects.

The WPO is...

BMW Group Signs Four-Year Deal With RFU

The Rugby Football Union (RFU) has secured a new four-year partnership with BMW Group UK as the Official Vehicle Partner from September 2012.

BMW Group UK will invest in various levels of the elite game through an integrated...

NEC Group Reappointed By Crufts

The NEC Group has been awarded the sponsorship contract for Crufts for the second year running, after attracting a number of new and returning sponsors to the 2012 show including brands such as Lathams and Purina.  Existing sponsors...