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Sponsorship in the News
BEKO Teams Up with Football League To Unite Families and Football
Appliance manufacturer Beko is teaming up with The Football League to launch a family-focussed initiative with the aim of promoting a healthy, active lifestyle for children.
The company has become the first official...
International Code of Sponsorship Updated
The international sponsorship code of ethics which is used around the world as the basis for creating local and national legislation across the industry has been updated. It is a distinct chapter within the International Chamber of...
National Portrait Gallery's Lucian Freud Exhibition Sponsored By Bank of American Merrill Lynch
The last work of the late Lucian Freud will go on show for the first time at the most ambitious exhibition of the artist’s work for ten years, opening at the National Portrait Gallery, London, in February 2012. The exhibition...
Volvo Ocean Race Appoints IFM Sports Marketing Surveys
Volvo Ocean Race has appointed IFM Sports Marketing Surveys (IFM SMS) as its Research Consultant for the 2011-2012 Volvo Ocean Race, which starts from Alicante, Spain later this month.
The 2011-12 edition starts on October 29...
2011 ESA European Sponsorship Awards Shortlist Announced
The 2011 ESA European Sponsorship Awards shortlist has been released with entries emanating from across 10 countries. The shortlist includes a range of national and global brands including AEGON, Barclays, McDonald’s, RBS, Sony...
