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Sponsorship in the News
Limelight Sports Adds Three Of UK’s Biggest Participation Events To Portfolio
Limelight Sports is taking over the running of three major participation events – the London Triathlon, Blenheim Palace Triathlon and Etape Caledonia cycling event from 2019. The events are being licensed by owner IMG.
The move...
What’s In A Name? Naming Rights Boom Brings Brand Activation Benefits That Go Far Beyond Sponsorship Badging Exercise
Arsenal FC Expands Relationship With Konami
Arsenal Football Club has expanded its existing global partnership with Konami. The partnership is in its second year and the deal sees the club’s Official Football Video Game Partner once again recreating Arsenal’s first-team...
British Eventing Appoints The Sports Consultancy
British Eventing has appointed London based agency The Sports Consultancy as a rights marketing agent to support in the sale of sponsorship rights for the governing body of eventing in the UK.
The UK is the largest market globally for...
UK Sponsorship Awards 2019 To Shine Spotlight On Telco, Media And Tech Sponsors With Launch Of New Award
The organisers of the UK Sponsorship Awards (UKSA) are delighted to announce the launch of a new ‘Spotlight Award’, which each year will focus on achievements in one industrial category. For the inaugural Spotlight Award in 2019, the...
