Sponsorship in the News

Reg&CO Brokers New TFL Baby On Board Sponsorship Deal With Mothercare And BABYZEN

Mothercare, specialist retailer of products for babies and expectant mothers, and BABYZEN, brand behind the YOYO+ stroller, have been signed as new sponsors of Transport for London’s pioneering ‘Baby on Board’ badge for the next...

Two Circles Appointed To Drive Ticket Sales For 2019 Nitto ATP Finals

The ATP, the governing body of men’s professional tennis, has engaged Two Circles to provide marketing support for this November's Nitto ATP Finals.

The season-ending Nitto ATP Finals are the ATP Tour’s crown jewel event, and...

Visa Champions Women at the FIFA Women’s World Cup France 2019

As the Official Payment Services Partner of FIFA, Visa recently unveiled its global marketing campaign for the FIFA Women’s World Cup France 2019 this summer -‘One Moment Can Change the Game’. The campaign amplifies the...

Sport Misses Out On £14bn Despite Growth Year For Sponsorship Spend Says Two Circles Report

Brand spend on sports sponsorship will grow to £35bn globally in 2019, but rights-holders could be significantly under-exploiting their sponsorship businesses according to Two Circles analysis.

Collectively, sports rights-holders...

Toyota And Athlete Laura Kenny Support Return of 'I Am Team GB'

After the success of 'I Am Team GB' following the Rio 2016 Olympic Games, Team GB and Toyota have confirmed that the successful participation campaign will be returning this August.

I Am Team GB – 'The Nation’s Biggest Sports...