Sponsorship in the News

England Rugby Signs Four Year Deal With New Era

Sports and lifestyle headwear brand New Era has agreed a four-year headwear agreement with England Rugby (RFU). The collection, which features the red rose emblem, will give rugby fans a number of popular headwear styles to choose from...

Macesport Launches New Influencer Division

Nottingham-based Independent sports communications agency Macesport has opened a new influencer division and taken on two new executives.  

Experienced social media strategist Dan Cholerton has joined as Head of Social and...

Fuse Appointed As Vodafone's Partnership Agency

Following the recent news that Vodafone are the Lead Partner for the British & Irish Lions for the 2021 Tour of South Africa, it has been announced that Fuse have been appointed as Vodafone’s partnerships agency...

England Rugby Extends Partnership With Britvic

England Rugby has extended its partnership with Britvic Soft Drinks as its official soft drink partner until the end of the 2025/26 season. The new six-year deal offers Britvic exclusive pouring rights at Twickenham stadium.

Britvic, a...

Hampshire Cricket And The Ageas Bowl Announce New Partnership With Seat Unique

Hampshire Cricket and the Ageas Bowl are partnering with online marketplace, Seat Unique. All future online hospitality package purchases will be made via the online platform. Seat Unique will also feature on the front of this year’s new...