Zwift Signed As Official Training Partner Of Prudential RideLondon

Online fitness platform Zwift has become the Official Training Partner of Prudential RideLondon 2018.

in 2016, the map of London was added to Zwift based on the Prudential RideLondon route. Since then Zwifters have logged 34 million miles on the map.  Zwift’s global appeal has also helped deliver a new international audience for the event with overseas entries to the 2018 ballot nearly doubling to more than 3,000 potential riders.

The new partnership will see Zwift’s coach Kevin Poulton deliver training plans for participants in all RideLondon mass participation events. Those plans can then be followed using Zwift’s Workout programme, or can be performed outdoors. The plans will be free to download from the Prudential RideLondon website and published in the event magazine.