Unicredit Appoints Fuse For Final UEFA Showpiece

Having delivered the UniCredit guest programme for the 2017 UEFA Champions League Final in Cardiff, the Bank has re-appointed Fuse as its event management agency for the UCL Final 2018. 

Fuse, part of Omnicom Media Group, will deliver the Bank’s guest programme consisting of transport, accommodation and ticket management, as well as welcome parties and city activities. More than 700 guests from across the world will experience the Bank’s hospitality when the Final comes to the NSC Olimpiyskiy Stadium, Kyiv on 26th May 2018. 

UniCredit became the Official Bank of UEFA Club Competitions in 2015, building on a long-standing partnership with UEFA which began in 2009, and appointed Fuse that year to activate its sponsorship of leading UEFA Club properties.  The agency supports UniCredit across all aspects of the sponsorship which includes the UEFA Champions League, UEFA Europa League and the UEFA Super Cup.

Commenting on the appointment, Daniele Penna, Head of Group Strategic Sponsorships for UniCredit S.p.A, said, “The UEFA Champions League Final is a massive event in the footballing calendar and has always proven to be a great opportunity for us to build both the UniCredit brand and our business relationships. Having a world-class on-site hospitality programme is central to allowing us to nurture those relationships and we know from our past collaborations, that Fuse can deliver that level of experience for our guests.  We’re looking forward to working with them again on one of the World’s greatest annual sporting events.”

Louise Johnson, Managing Director, Fuse EMEA said, “Over the past nine years, UniCredit have become one of the most recognised names associated with the competition and we are committed to delivering an outstanding experience for their guests at the showpiece Final in Kyiv.”

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