UK Sponsorship Awards Launches ‘Champions’ Of Sponsorship, A New Initiative To Reward Pioneers, Influencers And Trendsetters Across The Sector

The organisers of the UK Sponsorship Awards (UKSA) are delighted to announce the launch of its new ‘Champions’ programme, an initiative designed to shine a spotlight on some of the most talented and influential figures in the business.

The Champions programme will replace UKSA’s long-standing Personality of the Year Award from the 2018 edition of the industry-leading event. Going forward, Champions will consist of five awards covering the full gamut of sponsorship activities. As a work in progress, UKSA will also build an online ‘Hall of Fame’ that will include biographies of past Personality of the Year Award winners and winners of the Champions awards.

UKSA organiser Rosemary Sarginson said: “The UK sponsorship community is such a broad church that it makes sense to expand the ‘personality’ dimension of the Awards to reflect the amazing array of talent across different areas. Our Champions will be people who provide role models to the rest of the sponsorship business through their hard work, ingenuity, and overall commitment to this vibrant industry sector.”

In the inaugural year of the programme there will be five “champion” awards covering Arts & Entertainment, Sport, Community, Media and Innovation. People in the industry are asked to nominate candidates free of charge and these will be assessed by the UKSA judging panel. The five ‘champions’ will receive their Awards at the next edition of the event, which takes place in the London Marriott Hotel Grosvenor Square on March 27th, 2018.

As in previous years, the 2018 UKSA Awards will also celebrate rising talent through The Barrie Gill Award for Most Promising Young Sponsorship Executive.  “We remain firmly committed to the Barrie Gill Award, a showcase for the young executives building tomorrow’s sponsorship industry today,” said Sarginson.

To put forward your Champion, please send your nomination plus a couple of paragraphs of reasons why to  We look forward to hearing from you.