SMG Insight Expands US Team

SMG Insight, the sports and sponsorship specialist arm of YouGov, has expanded its senior team in the US with the appointment of Scott Horowitz, formerly Senior Vice President at Nielsen Sports.

With its American business growing following recent client wins, SMG Insight has moved to expand its roster. Scott will join as Chief Revenue Officer for North America.

Scott Horowitz joins with a reputation for sealing deals and creating value for clients. He has worked with some of the top teams, rights holders, leagues, sponsors, and government agencies across North America and around the world to help measure, track and value sponsorship and sports marketing engagements. He is formerly Senior Vice President of Sales for North America at Repucom where, following the company’s acquisition by Nielsen, he became SVP of Revenue for the Americas.

Scott joins the company in December of 2017.