Olympic Sponsor Bridgestone Creates Pop Up Gym On London’s Southbank To Celebrate Olympic Legend’s 60th Birthday

Tyre and rubber company and Worldwide Olympic Partner Bridgestone has teamed up with double Olympic gold medalist, Daley Thompson to encourage people to keep moving and chasing their dreams whatever their age with a pop-up gym on London’s Southbank.  Daley will be celebrating his 60th birthday.

The gym, which is open for one day only, will be located on London Southbank on Tuesday 14th August and is part of Bridgestone’s Olympic partnership activation, Chase Your Dream, No Matter What in the UK. The motivational campaign aims to inspire people of all ages, abilities and passions to keep chasing their dream, no matter what. The activation space will replicate a real gym set-up and people are encouraged to sign up to experience one-off high intensity Interval work-out  designed by Daley.

The pop-up gym will also reunite him with a group of  people from around the UK with whom he climbed Snowden at the start of June. Sixty people who were aged 60 years old or over participated in this unique experience as part of the Chase Your Dream, No Matter What campaign. A short film of this achievement, which celebrates people’s spirit and perseverance, regardless of their age, will be shown for the first time at the gym activation.

The project is delivered by WeAreFearless, an award winning integrated creative agency.

For the opportunity to train and meet Daley Thompson, please visit www.nomatterwhat.uk.com to register for a time slot.

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