New 19 Mile Event Added To Prudential RideLondon, Sponsorship Renewed Until 2020

A new 19-mile mass participation cycling event on traffic-free roads launched today (June 6th) as part of the Mayor of London’s Prudential RideLondon 2018, with 100,000 riders expected to participate in eight different events over the weekend of 28-29 July.  

Prudential, the inaugural sponsor of the Mayor's RideLondon event, has also announced the extension of its title sponsorship for a further two years, up to and including the 2020 event.

Starting at Sandown Park in Surrey, the new event will take in the final 19 miles of the Prudential RideLondon-Surrey 100 route, going through south west London, over Putney Bridge and into the centre of the capital.

The Prudential RideLondon-Surrey 19 has been created to encourage younger and newer riders to take part in their first mass-participation cycling event and to provide an opportunity for families and friends to ride together. The event is open to riders aged 12 upwards. 

Twelve pupils from both the Mayor of London’s former school Ernest Bevin College and from Hornsey School for Girls completed a Bikeability lesson and became the first riders to enter the inaugural 19-mile event.

They will participate in the Prudential RideLondon-Surrey 19 as part of Prudential's PruGOals programme, which helps young people from low-income families to develop life skills and encourages personal motivation.

Mike Wells, Group Chief Executive of Prudential, said: “Prudential RideLondon is not only the world’s greatest celebration of cycling but also one of Britain’s most important charity fundraising events. Prudential is delighted to renew its partnership with this unique festival and to extend our PruGOals programme to introduce even more young people to cycling.” 

Hugh Brasher, Prudential RideLondon Event Director, said: “The new 19-mile event provides the perfect opportunity for new riders of all ages to enter their first mass-participation sportive. The continued support from Prudential, our founding title sponsor, means we can continue to develop the world’s greatest festival of cycling and the new event is the ideal next challenge for families and young riders who have enjoyed Prudential RideLondon FreeCycle.”

Prudential RideLondon is now in its sixth year and offers all cyclists, from beginners to professionals, the opportunity to experience London and Surrey’s roads without traffic with support from Transport for London, Surrey County Council and the host boroughs.

A new 19-mile mass participation cycling event on traffic-free roads launched today (June 6th) as part of the Mayor of London’s Prudential RideLondon 2018, with 100,000 riders expected to participate in eight different events over the weekend of 28-29 July.  

Prudential, the inaugural sponsor of the Mayor's RideLondon event, has also announced the extension of its title sponsorship for a further two years, up to and including the 2020 event.

Starting at Sandown Park in Surrey, the new event will take in the final 19 miles of the Prudential RideLondon-Surrey 100 route, going through south west London, over Putney Bridge and into the centre of the capital.

The Prudential RideLondon-Surrey 19 has been created to encourage younger and newer riders to take part in their first mass-participation cycling event and to provide an opportunity for families and friends to ride together. The event is open to riders aged 12 upwards. 

Twelve pupils from both the Mayor of London’s former school Ernest Bevin College and from Hornsey School for Girls completed a Bikeability lesson and became the first riders to enter the inaugural 19-mile event.

They will participate in the Prudential RideLondon-Surrey 19 as part of Prudential's PruGOals programme, which helps young people from low-income families to develop life skills and encourages personal motivation.

Mike Wells, Group Chief Executive of Prudential, said: “Prudential RideLondon is not only the world’s greatest celebration of cycling but also one of Britain’s most important charity fundraising events. Prudential is delighted to renew its partnership with this unique festival and to extend our PruGOals programme to introduce even more young people to cycling.” 

Hugh Brasher, Prudential RideLondon Event Director, said: “The new 19-mile event provides the perfect opportunity for new riders of all ages to enter their first mass-participation sportive. The continued support from Prudential, our founding title sponsor, means we can continue to develop the world’s greatest festival of cycling and the new event is the ideal next challenge for families and young riders who have enjoyed Prudential RideLondon FreeCycle.”

Prudential RideLondon is now in its sixth year and offers all cyclists, from beginners to professionals, the opportunity to experience London and Surrey’s roads without traffic with support from Transport for London, Surrey County Council and the host boroughs.