LIVE.TEAM acquires branding specialists Sport Signage

Branding, signage and live event experts LIVE·TEAM has acquired motorsports branding and signage business Sport Signage. LIVE·TEAM is part of global sport, entertainment and music company THE·TEAM.

With a background in logistics, Sport Signage has been involved in motorsports, particularly Formula 1, for over three decades. The business has provided static and digital event signage, both on and off the track, at every F1 race since 2014. The business will continue to be led by Bernd Wagner, CEO, and is headquartered in Germany.

The move will deliver benefits to clients of both companies, with Sport Signage bringing motorsport expertise to LIVE·TEAM, while also gaining access to LIVE·TEAM’s international infrastructure to support the delivery of F1 races. This partnership will enable both businesses to use local production facilities around the world, access greater resources, and help reduce both freight costs and transport miles.

Sport Signage will continue to operate from its existing offices in Germany, the UK, Bahrain, Singapore and Mexico, and will initially continue under the Sport Signage brand. The business will now have direct access to LIVE·TEAM’s production and logistics facilities in the US, the UK, Germany, Dubai, Saudi Arabia and Australia, in addition to the wider network of THE·TEAM, which spans 28 countries and more than 70 cities. Through this investment, LIVE·TEAM will expand its expertise in motorsports, whilst demonstrating THE·TEAM’s commitment to growing the live events side of the business.

The addition of Sport Signage bolsters LIVE·TEAM’s growth strategy in the live events business, demonstrated recently by the acquisition of branding and signage business, bluemedia, based in Phoenix. In addition to this, THE·TEAM has also acquired European football talent representation businesses, People in Sport and GG11.