Just Retirement Signs As New Title Sponsor For World Bowls Event

Just Retirement Limited has taken on the title sponsorship of the forthcoming World Indoor Bowls Championships at Potters Resort. The event features four competitions: The World Indoor Singles Championship, The World Indoor Pairs Championship, The Ladies World Match Play, and The Mixed pairs World Match Play.

The two-year sponsorship deal was brokered by independent sponsorship agency, CMSeven.  Just Retirement’s Group Marketing and Distribution Director, David Cooper, said “We’re delighted to be named the Championships sponsor … it’s an ideal opportunity for people to see Just Retirement as a different kind of financial services business: one that’s focussed solely on helping people make more of their retirement”.

The event will now be called the Just Retirement 2014 World Indoor Bowls Championships at Potters Resort and will be broadcast live on the BBC from Friday 10th January through to the final of the World Indoor Singles on Sunday 26th January.