ECB New Media Rights Package To Deliver Combined Income of £1.1 Billion

The England & Wales Cricket Board has announced the award of media rights for all of its domestic First Class County and international matches, played at home, from 2020-2024. The new five-year agreements, according to the ECB, will secure strong strategic partnerships, wide distribution and increased financial investment to support the growth of the game, at all levels, in England and Wales. 

The partnerships with Sky Sports and BBC will deliver a combined income of £1.1 billion for all media rights - audio-visual, digital and audio - for use in the UK and Ireland, an approach for driving engagement and fuelling grass-roots cricket with premier broadcast partner Sky Sports, following along the Sky Ride model plus live international T20s, matches from the women’s and New T20 competitions, primetime evening highlights, digital clips and radio’s Test Match Special delivered by BBC.

Announcing the new long-term partnerships, Tom Harrison, Chief Executive Officer of ECB, said:  “This is a great result for cricket. ECB has secured the reach, revenue and relevance the game deserves, to help it to grow.

Together, these new deals will deliver the partnership, distribution and investment that will fuel the future of our game, driving recreational, professional and international cricket for years to come.

“Sky Sports have offered a true partnership - more than a broadcast deal - with their shared vision for cricket. Their innovation and production standards are widely acclaimed. Here, they further increase their live commitment and have added bold ideas to drive engagement and to help to get a bat and ball in more hands.

 

“BBC are valuable long-term partners, bringing cricket to listeners, viewers and a new digital audience. We are delighted they will go to another level with live coverage of international and domestic T20 – men’s and women’s - alongside prime-time highlights shows and a commitment to taking the game to even wider audiences.”

 

“Right through this process we’ve been excited to witness a fresh approach to the game and what it offers. This has transformed our relationships and our media deals. I want to thank everyone who has talked with us, shown their enthusiasm and added to our vision for the future.”

 

 

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