Aqua Blue Sport Secured As Official Online Retailer and Digital Partner to OVO Energy Tour of Britain

Aqua Blue Sport, multi retailer online cycling marketplace and Ireland's first UCI Professional Continental team, has teamed up with SweetSpot to become its Official Online Retailer and Digital Partner, in a move that will see the Irish brand launch a dedicated online retail store for the OVO Energy Tour of Britain, OVO Energy Women's Tour and The Tour Series.

Launched in 2017, Aqua Blue Sport will bring cycling enthusiasts around the world closer to Britain's leading men's and women's professional races through their online marketplace. Presence at the Tour Village, the promotional zone found at each of SweetSpot's events, will also facilitate engagement with independent cycling retailers, brands and distributors located in or near to the races' host towns and cities.