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Features
2016 Deal Review - A Year In Sponsorship
2016 was a busy year for the UK sponsorship sector with several deals being announced almost as soon as the industry was back at work after New Year. In this end of year review, we look at some of the brands that entered the sponsorship sector or...
UKSA Sponsorship Case File 6: eSports
The Big Picture: The UK Sponsorship Awards has introduced an eSports category to its line up for the first time this year. The fact that it has done so is a reflection of the growing influence that digital technology has on all aspects of our lives....
UKSA Sponsorship Case File 5: Arts & Culture
Arts Sponsorship doesn't attract the kind of big money that flows into sport, popular music and media. But areas like theatre, opera, museums, art galleries and cultural festivals still have a key strategic role to play for a wide range of brands....
Canterbury’s Pre Order ‘Untouchable Jersey’ Hologram Gives Fans A Pre-Launch Lions Shirt Sneek Peek
This is just one of many campaigns featured and analysed by Activative in its sponsorship monitoring service Activative Source. For more information, please visit...
UKSA Sponsorship Case File 5: Innovation
The UK Sponsorship Awards introduced its Innovation category five years ago and since then has seen some terrific shortlisted campaigns. Last year’s winner, for example, was Jaguar’s FeelWimbledon, entered by CAA Sports Consulting. Jaguar...
