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Activative Campaign Of The Week - Gillette Activates Lions Link (and leverages RBS 6 Nations Excitement) Via North-Fronted ‘The Honest Player’ Short Film
Powered by Activative > Sponsorship Activation Intelligence + Rights Holder marketing Insights (www.activative.co.uk)
Havas S+E Report Identifies Five Major Focus Areas For Disruption
Havas Sports & Entertainment has published its annual trends predictions for 2017 that anticipate major developments in the business of sport. The trends cover five major focus areas for disruption: sport for the sharing generation (all things...
2016 Deal Review - A Year In Sponsorship
2016 was a busy year for the UK sponsorship sector with several deals being announced almost as soon as the industry was back at work after New Year. In this end of year review, we look at some of the brands that entered the sponsorship sector or...
UKSA Sponsorship Case File 6: eSports
The Big Picture: The UK Sponsorship Awards has introduced an eSports category to its line up for the first time this year. The fact that it has done so is a reflection of the growing influence that digital technology has on all aspects of our lives....
UKSA Sponsorship Case File 5: Arts & Culture
Arts Sponsorship doesn't attract the kind of big money that flows into sport, popular music and media. But areas like theatre, opera, museums, art galleries and cultural festivals still have a key strategic role to play for a wide range of brands....
