Barclays Premier League / Portfolio

CATEGORY ENTERED: 
16. Best Use of Research and Evaluation in a Sponsorship Campaign
SPONSOR (insert n/a if entering Agency category or Rights Holder category): 
Barclays
RIGHTS HOLDER/RECIPIENT ORGANISATION (insert n/a if entering Agency category): 
Premier League
ENTERED BY: 
iris Worldwide
AGENCY INVOLVED: 
iris Worldwide
SPEND ON ACTIVATION. If entering Agency cat., give most recent annual fee income. Rights Holder cat. entrants, enter N/A.: 
10m
ANNUAL RIGHTS FEE OR ESTIMATE OF VALUE IN KIND: 
Over £30m
CAMPAIGN MISSION STATEMENT (insert n/a if entering Agency or Rights Holder categories): 

1. Drive brand engagement with Customers & Clients 2. Increase levels of Colleague engagement and Pride in the organisation 3. Drive revenue across the business

SUBMISSION: 

PLEASE NOTE THAT AS PER THE RESEARCH CATEGORY CRITERIA, THE ENTRY SHOULD BE READ FROM THE ATTACHED PDF.

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