UK Sponsorship Awards 2025 - the Shortlist

SPONSORSHIP AGENCY OF THE YEAR - sponsored by Wasserman Live

 

Ear to the Ground

EssenceMediacom Sport & Entertainment

M&C Saatchi Sport and Entertainment

MatchFit

The Space Between

WeAreFearless.

 

ARTS & CULTURAL SPONSORSHIP

Aviva: Welcome to Aviva Studios

Entered by: Aviva

 

Barclays & Donmar Warehouse

Entered by: Barclays

 

Barclays & Sadler’s Wells

Entered by: Barclays

 

Liberty Specialty Markets sponsors Astronomy Photographer of the Year

Entered by: Royal Museums Greenwich

 

LW Theatres & Cathay

Entered by: LW Theatres

 

Somerset House CUTE exhibition sponsorship in partnership with Sanrio

Entered by: Somerset House

 

V&A & NET-A-PORTER’s sponsorship of ‘DIVA’

Entered by: Victoria & Albert Museum

 

LIVE ENTERTAINMENT & EVENT SPONSORSHIP

All Points East 

Entered by: AEG Europe

 

Barclaycard & Global Sponsorship 

Entered by: M&C Saatchi Sport and Entertainment

 

Glastonbury on The Nation’s Network & Vodafone

Entered by: The Guardian & Carat

 

Rockstar Energy Drink rocks the music scene

Entered by: Pangolin PR & PepsiCoUK

 

The eBay Garage

Entered by: EssenceMediacom Sport & Entertainment

 

The Fun Never Ends with VOXI Mobile and KISS

Entered by: Carat & Bauer Media

 

The Haunting of the Outernet with Pluto TV

Entered by: Wavemaker UK

 

Vodafone & Glastonbury Partnership

Entered by: Fuse

 

SOCIAL PURPOSE SPONSORSHIP 

#TalkMoreThanFootball with Three Mobile

Entered by: Three Mobile

 

Movember & Sky

Entered by: Sky Media

 

Olympic Overhaul by British Gas

Entered by: Sidhu & Simon

 

Paddy Power & Prostate Cancer UK  - The BIGGER 180

Entered by: Paddy Power

 

Škoda & Tour de France Femmes: Ride With Me

Entered by: Leo Burnett UK

 

Toyota ‘Every Body Moves’ TV Sponsorship

Entered by: Channel 4

 

Toyota & ParalympicsGB - ‘Every Body Moves’

Entered by: EssenceMediacom Sport & Entertainment

 

Unsilence the Crowd with Sela

Entered by: Sela & Newcastle United

 

 

SOCIAL PURPOSE SPONSORSHIP - COMMUNITY FOCUS

Air New Zealand & Matariki at the Royal Observatory Greenwich

Entered by: Royal Museums Greenwich

 

Camden Schools Art Biennale - a partnership initiative by Camden Council, Camden Learning, Central Saint Martins, University of the Arts London with support from John Lyon's Charity and King's Cross Central partnership Ltd

Entered by: Central Saint Martins, University of the Arts London

 

DP World & The DP World Tour - Second Life Initiative

Entered by: 160over90

 

KP Snacks & The Hundred - Everyone in Community

Entered by: Wasserman

 

Metro Bank Champion of Women’s and Girls’ cricket

Entered by: The Space Between

 

Southampton Football Club & Bargate Homes

Entered by: Southampton Football Club

 

Starling Bank partners with The National Trust 

Entered by: Starling Bank

 

EDUCATION & LEARNING SPONSORSHIP

Barclays & Donmar Warehouse

Entered by: Barclays

 

Camden Schools Art Biennale - a partnership initiative by Camden Council, Camden Learning, Central Saint Martins, University of the Arts London with support from John Lyon's Charity and King's Cross Central partnership Ltd

Entered by: Central Saint Martins, University of the Arts London

 

Cartoon Network - Go Create!

Entered by: SUPER. Ideas Marketing

 

Race into STEM - powered by Microsoft

Entered by: Alpine Formula One Team

 

Environmental & Sustainability Sponsorship

evian & Wimbledon Spectator Refill system 2024 

Entered by: Danone

 

OVO - EV Karaoke

Entered by: The Space Between

 

The Secret Life of the Next Generation with E.ON Next 

Entered by: Channel 4

 

The Kia Oval

Entered by: Kia Oval

 

BEST USE OF SPONSORSHIP TO ENCOURAGE DIVERSITY, EQUALITY & INCLUSION

Supported by F1 Recruitment 

#WeSeeYouNetwork & Three Mobile

Entered by: Three Mobile

 

Bupa - Picture of Health

Entered by: Pretty Green

 

ParalympicsGB & Deloitte: The Mindscape

Entered by: Paralympics GB

 

Unsilence the Crowd with Sela

Entered by: Sela & Newcastle United

 

TeamViewer presents: SheSportTech

Entered by: WeAreFearless.

 

Toyota & ParalympicsGB - ‘Every Body Moves’

Entered by: EssenceMediacom Sport & Entertainment

 

Toyota & Allianz sponsor Channel 4's Paralympic Games coverage

Entered by: Channel 4

 

TV SPONSORSHIP 

Supported by Thinkbox

Driving Change with Volvo & Sky Atlantic

Entered by: Sky Media

 

St. James’s Place & Sky Arts - shifting brand perceptions

Entered by: Sky Media

 

Tesco Whoosh sponsors Comedy on Channel 4: ‘It’s all in The Delivery’

Entered by: Channel 4

 

Toyota & Allianz sponsor Channel 4's Paralympic Games coverage

Entered by: Channel 4

 

PRINT, RADIO & FILM SPONSORSHIP

Carling & talkSPORT Euro 2024

Entered by: talkSPORT, Carat & StoryLab

 

Glastonbury on The Nation’s Network with Vodafone

Entered by: The Guardian & Carat

 

Morrisons Market Street Multi Platform Miracle

Entered by: Wavemaker UK

 

Robinsons & Universal - Wicked film release partnership

Entered by: Carlsberg Britvic

 

The Fun Never Ends with VOXI Mobile and KISS

Entered by: Bauer Media

 

 

SOCIAL MEDIA & DIGITAL SPONSORSHIP 

TCS London Marathon - Imagine the Difference

Entered by: TCS in the UK and Ireland

 

Marriott Bonvoy & Manchester United - United. Near and Far

Entered by: 160over90

 

Olivia Dean & DHL - From Rio with Love

Entered by: Globe, Universal Music Group

 

Škoda & Tour de France: Draw de France

Entered by: Leo Burnett UK

 

The Reds Roundtable - Episode Two: Standard Chartered & Liverpool FC

Entered by: Liverpool Football Club

 

BRANDED CONTENT

A Team Talk to Inspire the Nation with NatWest and Team GB

Entered by: NatWest

 

Andrex - Do You Really Like It? (When They Learn To Wipe It)

Entered by: DRUM OMG 

 

Boots Online Dr.

Entered by: Sky Media

 

Corner Shop Drop with KISS & Mentos

Bauer Media

 

Dear Liverpool FC - Nivea Men & Liverpool FC

Entered by: Liverpool Football Club

 

Jessie Ware & OVO - Road to Wembley with OVO Beyond

Entered by: Globe, Universal Music Group

 

Morrisons Market Streets & Good Food

Entered by: Wavemaker UK

 

Vinted Second-Hand Showdown

Entered by: Channel 4

 

 

CELEBRITY & INFLUENCER ENDORSEMENT

#TalkMoreThanFootball with Three Mobile

Entered by: Three Mobile

 

Kick On With Starling

Entered by: Starling Bank

 

Olivia Dean & DHL - From Rio with Love

Entered by: Globe, Universal Music Group

 

OVO - EV Karaoke

Entered by: Globe, Universal Music Group & The Space Between

 

SPORTS SPONSORSHIP - TEAM FOCUS

Supported by Sport England 

 

Barclays & Women’s Football

Entered by: M&C Saatchi Sport and Entertainment

 

Go.Compare & Welsh Rugby Union Sponsorship

Entered by: DRUM OMG 

 

OKX & McLaren Racing fuel the fan experience with Web3

Entered by: CAA Brand Consulting  

 

Unsilence the Crowd with Sela

Entered by: Sela & Newcastle United

 

Play On with Dirt is Good and Arsenal FC

Entered by: Wasserman

 

 

SPORTS SPONSORSHIP - EVENT FOCUS
Supported by Sport England 

British Cycling & Lloyds Tour of Britain

Entered by: British Cycling

 

Carling & talkSPORT Euro 2024

Entered by: talkSPORT, Carat & StoryLab

 

KP Snacks & The Hundred

Wasserman

 

Lexus & the LTA: Serving up an Ace in Sponsorship

Entered by: EssenceMediacom Sport & Entertainment

 

Paddy Power - The BIGGER 180 at WDC 2025

Entered by: Paddy Power

 

 

WOMEN'S SPORTS SPONSORSHIP
Supported by Women in Sport 

#WeSeeYouNetwork with Three Mobile

Entered by: Three Mobile

 

Adobe Women’s FA Cup

Entered by: The FA

 

Barclays & The FA Women’s Football

Entered by: M&C Saatchi Sport and Entertainment

 

Energising women and girls football in Scotland

Entered by: ScottishPower

 

Metro Bank Champion of Women’s and Girls’ cricket

Entered by: The Space Between

 

O2 Wearable Report

Entered by: M&C Saatchi Sport and Entertainment

 

Royal London - Lions Women Founding Partner

Entered by: Royal London

 

Southampton Football Club Women & Starling Bank

Entered by: Southampton Football Club Women

 

 

FOOTBALL SPONSORSHIP

#TalkMoreThanFootball with Three Mobile

Entered by: Three Mobile

 

Coca-Cola & EURO 2024 - #TheRitualCup

Entered by: EssenceMediacom Sport & Entertainment

 

Sky Bet Fan Zones - Elevating the Euro 2024 Experience

Entered by: EssenceMediacom Sport & Entertainment

 

Marriott Bonvoy & Manchester United

Entered by: 160over90

 

OKX and Manchester City bring fans closer to Web3 

Entered by: CAA Brand Consulting  

 

Play On with Dirt is Good and Arsenal FC

Entered by: Wasserman

 

Unsilence the Crowd with Sela

Entered by: Sela & Newcastle United

 

Up Your BBQ Game with Unilever & UEFA EURO 2024

Entered by: Wasserman

 

 

GRASS ROOTS SPORTS SPONSORSHIP
Supported by Sport + Recreation

DP World & The DP World Tour - Second Life Initiative

Entered by: 160over90

 

Energising women and girls football in Scotland

Entered by: ScottishPower

Factory International & adidas: Build at Aviva Studios

Entered by: Factory International

 

Kellogg’s Football Camps

Entered by: Wasserman

 

Olympic Overhaul by British Gas

Entered by: Sidhu & Simon

 

Southampton Football Club Women & Starling Bank

Entered by: Southampton Football Club Women

 

PARIS 2024 SUMMER OLYMPIC & PARALYMPIC GAMES

Bringing GetPro to the UK and the Olympics

Entered by: WeAreFearless.

 

Flogas – The Energy behind Team Ireland

Entered by: Titan Experience

 

NatWest & Team GB Partnership

Entered by: NatWest

Olympic Overhaul by British Gas

Entered by: Sidhu & Simon

 

Bridgestone: Prepared to Perform

Entered by: WeAreFearless.

 

Team GB & Deloitte - What it takes to be a champion

Entered by: Team GB & Deloitte

 

The Power of Sleep: Dreams Sleep Retreat

Entered by: M&C Saatchi Sport and Entertainment

 

Toyota & ParalympicsGB - ‘Every Body Moves’

Entered by: EssenceMediacom Sport & Entertainment

 

 

ESPORTS OR GAMING SPONSORSHIP

BLAST Premier Spring Final 2024 presented by Revolut

Entered by: BLAST Premier

 

Speed Showdown powered by Sky Broadband

Entered by: EssenceMediacom Sport & Entertainment

 

 

 

MASS PARTICIPATION SPONSORSHIP

TCS London Marathon - Imagine the Difference

Entered by: TCS in the UK and Ireland

 

The Haunting of the Outernet with Pluto TV

Entered by: Wavemaker UK

 

 

RIGHTS HOLDER AWARD - sponsored by caytoo

AEG Europe

British Cycling

LW Theatres

Live Nation

Transport for London

 

 

BUSINESS TO BUSINESS SPONSORSHIP

Gallagher & Premiership Rugby

Entered by: Pitch Marketing Group

 

TCS London Marathon - Imagine the Difference

Entered by: TCS in the UK and Ireland

 

Team GB & Deloitte - What it takes to be a champion

Entered by: Team GB & Deloitte

 

BRAND SPONSORSHIP
sponsored by Sponsorium

Bridgestone Paris 2024 - Prepared to Perform

Entered by: WeAreFearless.

GetPRO X Team GB

Entered by: WeAreFearless.

 

NatWest & Team GB Partnership

Entered by: NatWest

 

Paddy Power - The BIGGER 180 at WDC 2025

Entered by: Paddy Power

 

RHS Chelsea Flower Show & The Newt in Somerset

Entered by: Grand Central Creative

 

Sela & Newcastle United

Entered by: Sela & Newcastle United

 

Sky Mobile goes on tour with The Overlap

Entered by: Sky Media

 

 

FIRST TIME SPONSOR AWARD

Play On with Dirt is Good and Arsenal FC

Entered by: Wasserman

 

GetPRO & Team GB: A Gold Standard Launch 

Entered by: WeAreFearless.

 

Tesco Whoosh sponsors Comedy on Channel 4: ‘It’s all in The Delivery’

Entered by: Channel 4

 

Up Your BBQ Game with Unilever & UEFA EURO 2024

Entered by: Wasserman

 

SPONSORSHIP CONTINUITY

Barclays & Barclays Women’s Super League

Entered by: M&C Saatchi Sport and Entertainment

 

Dear Liverpool FC - Nivea Men & Liverpool FC

Entered by: Liverpool Football Club

 

Everards Brewery & Leicester Tigers

Entered by: Leicester Tigers

 

Gallagher & Premiership Rugby

Pitch Marketing Group

 

Wickes & Bauer Media

Entered by: Bauer Media

 

 

INTERNATIONAL SPONSORSHIP

DP World & The ICC

Entered by: 160over90

Dream Weekend Campaign 2024 with MoneyGram

Entered by: Wasserman

 

Flogas – The Energy behind Team Ireland

Entered by: Titan Experience

 

Marriott Bonvoy & Manchester United

Entered by: 160over90

 

OKX and Manchester City bring fans closer to Web3 

Entered by: CAA Brand Consulting  

 

Up Your BBQ Game with Unilever & UEFA EURO 2024

Entered by: Wasserman

 

 

 

BEST USE OF RESEARCH, MEASUREMENT & EVALUATION
sponsored by GSIQ

Barclays Sponsorship Evaluation Framework

Entered by: Barclays

 

Driving Change with Volvo & Sky Atlantic

Entered by: Sky Media

 

Live Nation

Entered by: Live Nation

 

O2 Wearable Report

Entered by: M&C Saatchi Sport and Entertainment

 

The Buck Stops Here: Unlocking Women's Sport Sponsorship

Entered by: Women’s Sport Trust

 

Toyota & ParalympicsGB - ‘Every Body Moves’

Entered by: EssenceMediacom Sport & Entertainment

 

BEST USE OF PUBLIC RELATIONS

Bupa - Picture of Health

Entered by: Bupa & Pretty Green

 

Olympic Overhaul by British Gas

Entered by: Sidhu & Simon

 

Unsilence the Crowd with Sela

Entered by: Sela & Newcastle United

 

 

BEST USE OF A SMALLER ACTIVATION BUDGET

Air New Zealand & Matariki at the Royal Observatory Greenwich

Entered by: Royal Museums Greenwich

 

Cartoon Network - Go Create!

Entered by: SUPER. Ideas Marketing

 

Energising women and girls football in Scotland

Entered by: ScottishPower

 

Everards Brewery & Leicester Tigers

Entered by: Leicester Tigers

 

Factory International & Mubi-Mubi Fest at Aviva Studios

Entered by: Factory International

 

Liberty Specialty Markets sponsors Astronomy Photographer of the Year

Entered by: Royal Museums Greenwich

 

Southampton Football Club & Bargate Homes

Entered by: Southampton Football Club

 

 

BEST USE OF TECHNOLOGY IN SPONSORSHIP

Driving Change with Volvo & Sky Atlantic 

Entered by: Sky Media

 

OKX & Man City introduce AI-powered City player avatars in ‘Unseen City’

Entered by: CAA Brand Consulting  

 

Race into STEM - powered by Microsoft

Entered by: Alpine Formula One Team

 

Team GB & Deloitte - What it takes to be a champion

Entered by: Team GB & Deloitte

 

The Haunting of the Outernet & Pluto TV

Entered by: Wavemaker UK

 

The Power of Sleep: Dreams Sleep Retreat

Entered by: M&C Saatchi Sport and Entertainment

 

Unsilence the Crowd with Sela

Entered by: Sela & Newcastle United

 

 

VENUE SPONSORSHIP

Factory International & Aviva & MCC : Aviva Studios

Entered by: Factory International

 

The Kia Oval

Entered by: Kia Oval

 

20/20 Vision Award Celebration of Craft & Creativity

Shortlist to be announced 

 

Sponsorship Innovation of the Year

Shortlist to be announced