The UK Sponsorship Awards 2024 - The Shortlist

Arts & Cultural Sponsorship

Marina Abramović & BNP Paribas AccessArt25

Entered by: Royal Academy of Arts

 

The Claridge’s Royal Academy Schools Art Prize

Entered by: Royal Academy of Arts

 

German National Tourist Office & ENO’s The Rhinegold

Entered by: English National Opera

 

MINI at The London Design Festival

Entered by: Wasserman

 

Morgan Stanley, Somerset House and the Courtauld Partnership

Entered by: Morgan Stanley

 

Harrogate International Festivals & T&R Theakston Limited

Entered by: Harrogate International Festivals

 

Live Entertainment & Event Sponsorship

Amex Afters

Entered by: Wasserman 

 

Barclaycard Amp It Up 2023

Entered by: M&C Saatchi Sport & Entertainment

 

DHL Fast-Track & easy life

Entered by: Globe - Universal Music Group

 

P&O Cruises & BAFTA Television Awards

Entered by: Wavemaker UK

 

The Fun Never Ends with VOXI and KISS

Entered by: Bauer Media

 

 

Social Purpose, Community or Charity Sponsorship

Barclays Community Football Fund

Entered by: M&C Saatchi Sport & Entertainment

 

The Great British School Trip

Entered by: We Are Futures and Launch

 

Cadbury & Grenfell Athletic FC

Entered by: MKTG

 

Paddy Power & Prostate Cancer UK and the PDC

Entered by: Paddy Power

 

Mighty Hikes & Santander

Entered by: Macmillan Cancer Support

 

Race for Life & Standard Life

Entered by: Cancer Research UK

 

#TalkMoreThanFootball - Three, Chelsea FC & Samaritans

Entered by: Wonderhood Studios

 

WeAreFearless. & Hackney Women’s FC

Entered by: WeAreFearless.

 

 

Education & Learning Sponsorship

Apprenticeships, Sorted with Amazon

Entered by: Apprentice Nation

 

The Claridge’s Royal Academy Schools Art Prize

Entered by: Royal Academy of Arts

 

Solve for Tomorrow & Samsung

Entered by: We Are Futures 

 

Adventures in Sand & Spin Master

Entered by: SUPER.

 

Prototyping a fossil free future together with UPM

Entered by: Central Saint Martins

Environmental & Sustainability Sponsorship

Recharge in Nature with National Parks Partnerships & BMW UK

Entered by: National Parks Partnerships

 

evian Wimbledon player refill system 2023

Entered by: Danone

 

Liverpool Football Club & SC Johnson - At Work For A Better World

Entered by: Liverpool Football Club

 

Standard Chartered Weather Photographer of the Year 2023

Entered by: b2b Partnerships

 

Prototyping a fossil free future together with UPM

Entered by: Central Saint Martins

 

Vinted on Channel 4

Entered by: Channel 4

 

Diversity, Equality & Inclusion

Barclays Community Football Fund

Entered by: M&C Saatchi Sport & Entertainment

 

The LGBTQ+ VR Museum & Deloitte 

Entered by: Deloitte

 

The Morgan Stanley Exhibition: The Missing Thread at Somerset

Entered by: Morgan Stanley

 

Sky Broadband & Guild Esports - #NoRoomForAbuse

Entered by: Guild Esports

 

Three & #WeSeeYou Network

Entered by: Three UK & Boys + Girls

 

The Unity Ball & Voltarol Naturals

Entered by: Publicis Media

 

 

TV Sponsorship - supported by Thinkbox

Isuzu D-Max sponsors Adventures on Warner Bros. Discovery

Entered by: Warner Bros. Discovery & TMWI

 

JD Williams & ITV’s 'My Mum Your Dad’

Entered by: House 337

 

Sky Sports Delivering for KFC

Entered by: Sky Media and Mindshare

 

Football on TNT Sports sponsored by Motorway

Entered by: Warner Bros. Discovery & MGOMD

 

Samsung partners with C4’s Sunday Brunch

Entered by: Channel 4

 

Xero & FIFA Women’s World Cup

Entered by: December19

 

 

Print, Radio & Film Sponsorships

The Fun Never Ends with VOXI and KISS

Entered by: Bauer Media

 

Bauer Media & Wickes

Entered by: Bauer Media

 

Social Media & Digital Sponsorship

American Express: Amex TikTok Correspondent with Brighton & Hove Albion

Entered by: Hope&Glory

 

Ready or not?! - with e.l.f & Channel 4

Entered by: Wavemaker UK

 

Google Chrome & McLaren

Entered by: Laundry Service: A Wasserman Company

 

Football on Pixel - Google Pixel

Entered by: EssenceMediacomX

 

Drop in with Samsung - Samsung UK & Skateboard GB

Entered by: Iris

 

Standard Chartered & ‘Play On’ campaign

Entered by: Octagon

 

Branded Content

DHL Fast-Track & easy life

Entered by: Globe - Universal Music Group

 

Halifax: Prime Locations in Prime Time

Entered by: Sky Media, Channel 5 & Zenith

 

Hilton Hotels Vroom Service

Entered by: Dentsu Creative

 

Rockstar Energy & Stormzy

Entered by: Globe - Universal Music Group

 

The Unity Ball & Voltarol Naturals

Entered by: Channel 4

 

 

Branded Content - Football Focus

Asahi Super Dry & Manchester City FC

Entered by: CSM Sport & Entertainment

 

Gatorade & Manchester City

Entered by:  City Football Group

 

Football on Pixel - Google Pixel

Entered by:  EssenceMediacomX

 

Sela & Newcastle United FC - ‘We’re Back’

Entered by: Sela & Newcastle United FC

 

Standard Chartered & ‘Play On’ campaign

Entered by: Octagon

 

Liverpool Football Club & VistaPrint Christmas campaign 2023

Entered by: Liverpool Football Club

 

 

Celebrity & Influencer Endorsement

The ASDA Taste Match Challenge on Sky Max

Entered by: Sky Media, Spark Foundry & SPP Media

 

Pixel FC - Google Pixel

Entered by: EssenceMediacomX

 

Hilton Hotels Vroom Service

Entered by: Dentsu Creative

 

JD Williams & ITV’s 'My Mum Your Dad’

Entered by: House 337

 

'Made in Chelsea' & Philips

Entered by: Channel 4

 

Rockstar Energy & Stormzy

Entered by: Globe - Universal Music Group

 

Standard Chartered & ‘Play On’ campaign

Octagon

 

 

Sports Sponsorship - supported by Sport England

The Audi Performance Zone on Sky Sports

Entered by: Sky Media & PHD

 

Barclays - Official Bank Partner of Wimbledon

Entered by: M&C Saatchi Sport & Entertainment

 

Gulf & Williams Racing Fan Livery Campaign 2023

Entered by: Creative Artists Agency

 

IG & ECB - ‘Net Gains’

Entered by: CSM Sport & Entertainment

 

KIND Snacks & The FA and England Lionesses

Entered by: KIND Snacks

 

Paddy Power’s partnership with Prostate Cancer UK & the PDC

Entered by: Paddy Power

 

Sela & Newcastle United FC - ‘We’re Back’

Entered by: Sela & Newcastle United FC

 

 

Women’s Sports Sponsorship - supported by Women in Sport

AXA Melwood Training Centre & Naming Rights

Entered by: Liverpool Football Club

 

Metro Bank - Champion of Women’s and Girls’ Cricket

Entered by: The Space Between

 

Sky Broadband & Guild Esports - #NoRoomForAbuse 

Entered by: Guild Esports

 

Standard Chartered & ‘Play On’ campaign

Entered by: Octagon

 

Three - The #WeSeeYou Network

Entered by: Three UK & Boys + Girls

 

 

Women’s Sports Sponsorship - FIFA Women’s World Cup 2023 - supported by Women in Sport

KIND Snacks & The FA and England Lionesses

Entered by: KIND Snacks

 

McDonald’s UK & FIFA Women’s World Cup

Entered by:  Red Consultancy

 

Sure Women’s World Cup

Entered by: Mindshare

 

Unilever Personal Care & FIFA Women’s World Cup

Entered by: CSM Sport & Entertainment

 

Xero & FIFA Women’s World Cup

Entered by: The Space Between

 

 

Football Sponsorship 

LALIGA - The Two Biggest Names in World Football Join Forces

Entered by: CSM Sport & Entertainment

 

OKX and Man City bring football fans closer to their heroes and Web3

Entered by: Creative Artists Agency

 

Sela & Newcastle United FC - ‘We’re Back’

Entered by: Sela & Newcastle United FC

 

Standard Chartered & ‘Play On’ campaign

Entered by: Octagon

 

Three - The #WeSeeYou Network

Entered by: Three UK & Boys + Girls

 

Xero & FIFA Women’s World Cup

Entered by: The Space Between

 

Esports or Gaming Sponsorship

LEGO Minecraft partnership

Entered by: Venatus

 

'Unlock Your Universe’ with Lucozade & Starfield

Entered by: EssenceMediacom S&E

 

Sky Broadband & Guild Esports

Entered by: Guild Esports

 

Virgin Media Gamepad

Entered by: M&C Saatchi Sport & Entertainment

 

Mass Participation Sponsorship

Mighty Hikes & Santander

Entered by: Macmillan Cancer Support

 

Race for Life & Standard Life

Entered by: Cancer Research UK

 

Rights Holder Award

Individual awards will be made to selected entrants from the shortlisted Rights Holders.

AEG Global Partnerships

National Portrait Gallery

The Ryder Cup Europe

Victoria and Albert Museum

 

Business to Business Sponsorship

Gallagher Leaders Scrum

Entered by: Pitch

 

Find Your Better & TeamViewer

Entered by: WeAreFearless.

 

 

Brand Sponsorship - sponsored by Sponsorium

Barclays - Official Bank Partner of Wimbledon

Entered by: M&C Saatchi Sport & Entertainment

 

IG & ECB (England & Wales Cricket Board)

Entered by: CSM Sport & Entertainment

 

Defender & Rugby World Cup France 2023

Entered by: Havas Play

 

Paddy Power & The World Darts Championship

Entered by: Paddy Power

 

Drop in with Samsung - Samsung UK & Skateboard GB

Entered by: Iris

 

Sky Mobile’s Transfer Window Sponsorship

Entered by: Sky Media

 

Vitality & ECB (England & Wales Cricket Board)

Entered by: The Space Between

 

 

First Time Sponsor Award

Asahi Super Dry & Manchester City FC

Entered by: CSM Sport & Entertainment

 

Crosta & Mollica - Channel 4 Food sponsorship

Entered by: Channel 4

 

Ready or not? - with e.l.f. & Channel 4

Entered by: Wavemaker UK

 

KIND Snacks partnership with the FA and England Lionesses

Entered by: KIND Snacks

 

Metro Bank - Champion of Women’s and Girls’ Cricket

Entered by: The Space Between

 

Moju on Channel 4 Food Breakfast

Entered by: Channel 4

 

OakNorth Bank & ENO’s Carmen

Entered by: English National Opera

 

OKX and their global partners bring fans closer to their heroes and web3

Entered by: Creative Artists Agency

 

Sponsorship Continuity

Casillero del Diablo on Movies on Sky

Entered by: Sky Media, Spark Foundry & SPP Media

 

Harrogate International Festivals & T&R Theakston Limited

Entered by: Harrogate International Festivals

 

A Decade of Driving Delivery for Volvo

Entered by: Sky Media & Mindshare

 

International Sponsorship Award

Google Chrome & McLaren

Entered by: Laundry Service: A Wasserman Company

 

Gulf and Williams Racing Fan Livery Campaign 2023

Entered by: Creative Artists Agency

 

Defender & Rugby World Cup France 2023

Entered by: Havas Play

 

Nissan Formula E Team 

Entered by: Prism Sport + Entertainment

 

Find Your Better - TeamViewer

Entered by: WeAreFearless.

 

Unilever Personal Care & The FIFA Women’s World Cup

Entered by: CSM Sport & Entertainment

 

Best Use of Research, Measurement & Evaluation - sponsored by YouGov

Co-op Live

Entered by: MKTG

 

OKX and their global partners bring fans closer to their heroes and web3

Entered by: Creative Artists Agency

 

Paddy Power & Racing on ITV

Entered by: Savanta

 

Sky Mobile’s Transfer Window Sponsorship

Entered by: Sky Media

 

Best Use of Public Relations - supported by the PRCA

LALIGA - The Two Biggest Names in World Football Join Forces

Entered by: CSM Sport & Entertainment

 

McDonald’s UK & the FIFA Women’s World Cup 2023

Entered by: Red Consultancy

 

Paddy Power’s Big 180 Charity Darts Campaign

Entered by: Paddy Power

 

Sela & Newcastle United FC - ‘We’re Back’

Entered by: Sela & Newcastle United FC

 

tombola’s Critter Challenge 

Entered by: Klaxonn

 

Best Use of a Smaller Activation Budget

American Express:  Amex TikTok Correspondent with Brighton & Hove Albion

Entered by: Hope&Glory 

 

Cadbury & Grenfell Athletic FC

Entered by: MKTG

 

OakNorth Bank & ENO’s Carmen

Entered by: English National Opera

 

Adventures in Sand & Spin Master

Entered by: SUPER.

 

20/20 Vision Award - Celebration of Craft & Creativity

Standard Chartered & ‘Play On’ campaign

Entered by: Octagon

 

Mastercard ‘Player of the Match’ Soundtrack Trophy RWC23

Entered by: Octagon & Mastercard

 

Sky Mobile’s Transfer Window Sponsorship

Entered by: Sky Media

 

A Decade of Driving Delivery for Volvo

Entered by: Sky Media & Mindshare

 

Bauer Media & Wickes

Entered by: Bauer Media

 

Best Use of Technology in Sponsorship

The LGBTQ+ VR Museum & Deloitte 

Entered by: Deloitte

 

Nissan Formula E Team - Brain to Performance Project

Entered by: Prism Sport + Entertainment

 

OKX and Man City use the Metaverse to supercharge the fan experience

Entered by: Creative Artists Agency

 

Sponsorship Innovation of the Year

The Audi Performance Zone of Sky Sports

Entered by: Sky Media & PHD

 

Mastercard ‘Player of the Match’ Soundtrack Trophy RWC23

Entered by: Octagon & Mastercard

 

Rockstar Energy & Stormzy

Entered by: Globe - Universal Music Group

 

Sky Broadband & Guild Esports - #NoRoomForAbuse

Entered by: Guild Esports

 

Sela & Newcastle United FC - ‘We’re Back’

Entered by: Sela & Newcastle United FC

 

WeAreFearless. & Hackney Women’s FC

Entered by: WeAreFearless.  

 

Sponsorship Agency of the Year - sponsored by CSM Live

From the shortlisted agencies listed below, three winners will be selected: Large, Medium-Boutique and Breakthrough

 

EssenceMediacom Sport & Entertainment

M&C Saatchi Sport & Entertainment 

MatchFit

MKTG Sports + Entertainment

Octagon

Publicis Sport & Entertainment

SUPER.

The Space Between

We Are Futures

WeAreFearless.