The UK Sponsorship Awards 2022 - Shortlist

 

The UK Sponsorship Awards 2022 - Shortlist

SPONSORSHIP AGENCY OF THE YEAR - sponsored by CSM Live

Bright Partnerships

Ear to the Ground

Eleven Sports Media 

M&C Saatchi Sport & Entertainment

MatchFit

Octagon 

The Space Between

We are Futures

WeAreFearless 

From the above shortlist, Awards will be made to Best Large, Medium to Small and Breakthrough agencies.

 

BEST USE OF TECHNOLOGY TO AMPLIFY ASSETS OR EXISTING PARTNERSHIPS

Eleven Sports Media

Ocean Outdoor

 

ARTS & CULTURAL SPONSORSHIP

British Fashion Council  & Clearpay: Principal Partner of London Fashion Week

Sponsor:  Clearpay

Entered by: British Fashion Council

 

Sneakers Unboxed - StockX Exhibition Sponsorship

Sponsor:  StockX

Entered by: Design Museum

 

British Fashion Council & TikTok: Principal Partner of The Fashion Awards 2021

Sponsor: TikTok

Entered by: British Fashion Council

 

WeTransfer partners with the Royal Academy of Arts to showcase its 252nd Summer Exhibition

Sponsor: WeTransfer

Entered by: WeTransfer, Royal Academy of Arts & Uncommon Creative Studio

 

LIVE ENTERTAINMENT & EVENT SPONSORSHIP

BMW Play Next at All Points East

Sponsor: BMW

Entered by: Wasserman

 

Babylonstoren, Official Rosé of the RHS Chelsea Flower Show 2021

Sponsor: Babylonstoren

Entered by: Grand Central Creative

 

Heineken & F1 2021 Music Platform

Sponsor: Heineken

Entered by: M&C Saatchi Sport & Entertainment

 

SOCIAL PURPOSE SPONSORSHIP

BT & Hope United

Sponsor: BT

Entered by: Cake

 

Active Row London

Sponsor: Tideway

Entered by: London Youth Rowing Limited

 

'I Saw It First' Stand Up To Cancer 2021 campaign

Sponsor: I Saw It First

Entered by: Cancer Research UK

 

Nivea Men & Liverpool FC - Dear Liverpool

Sponsor: Nivea Men

Entered by: Liverpool FC

 

Papa John’s Community Fund

Sponsor: Papa John’s

Entered by: Papa John’s

 

 

EDUCATION AND LEARNING SPONSORSHIP

Atom Bank Sponsorship of Article 12, Lumiere 2021

Sponsor: Atom Bank

Entered by: Artichoke

 

Lifebuoy Soaper Heroes Schools Programme

Sponsor: Lifebuoy

Entered by: We are Futures

 

ULI UrbanPlan UK

Entered by: EVERFI

 

Always About You Puberty Education Programme

Sponsor: P&G

Entered by: We are Futures

 

Visa - The Second Half Programme

Sponsor: Visa

Entered by: 160 over 90

 

SUSTAINABILITY SPONSORSHIP

Hellmann’s Cook Clever Waste Less

Sponsor: Hellmann’s

Entered by: Channel 4 & Mindshare

 

Mastercard: The Priceless Planet Coalition & The Open

Sponsor: Mastercard

Entered by: Octagon

 

Eat Pies Plant Trees

Sponsor: Pieminister

Entered by: Forestry England

 

Institute of Positive Fashion & Vanish

Sponsor: Vanish

Entered by: British Fashion Council

 

BEST SPONSORSHIP OF WOMEN’S ACTIVITIES - supported by Women in Sport

Guinness #Never Settle

Sponsor: Guinness

Entered by: Hope & Glory and Wilson Hartnell

 

Visa - The Second Half Programme

Sponsor: Visa

Entered by: 160 over 90

 

BEST USE OF SPONSORSHIP TO ENCOURAGE DIVERSITY & INCLUSION

BT & Home Nations: Para and Disability Football

Sponsor: BT

Entered by: Cake

 

GSK’s longterm commitment to the health, wellbeing and representation of the LGBT Community

Sponsor: GSK

Entered by: The Spark Foundry

 

Guinness #Never Settle

Sponsor: Guinness

Entered by: Hope & Glory and Wilson Hartnell

 

Everton and hummel highlight LGBTI+ Inclusion Work Through Copenhagen 21

Sponsor: hummel

Entered by: Everton Football Club

 

Morgan Stanley and Somerset House Partnership

Sponsor: Morgan Stanley

Entered by: Morgan Stanley

 

Channel 4 Represents: Black to Front

Sponsor: Multiple Sponsors

Entered by: Channel 4

 

Toyota Sponsors Paralympic sport on 4 with m/Six

Sponsor: Toyota

Entered by: Channel 4

 

TV SPONSORSHIP - supported by Thinkbox

Aldi Sponsors The Great British Bake Off 

Sponsor: Aldi

Entered by: Channel 4

 

Bridgestone & Tokyo 2020 Campaign on Eurosport

Sponsor: Bridgestone

Entered by: Discovery

 

Heinz sponsors ITV National Weather

Sponsor: Heinz

Entered by: The Story Lab

 

'I Saw It First' Stand Up To Cancer 2021 campaign

Sponsor: I Saw It First

Entered by: Cancer Research UK

 

Roku Gin & Laphroaig Whisky Food Network Primetime Sponsorship

Sponsor: Roku Gin & Laphroaig

Entered by: Discovery

 

Toyota Sponsors Paralympic sport on 4 

Sponsor: Toyota

Entered by: Channel 4 & m/Six

 

PRINT, RADIO AND FILM SPONSORSHIP

British Vogue Forces For Change in Partnership with BMW

Sponsor: BMW

Entered by: Wavemaker

 

Magic Radio & Bensons for Beds - Wake Up in a Good Place

Sponsor: Bensons for Beds

Entered by: Bauer Media

 

Bauer Media & Disney

Sponsor: Disney+

Entered by: Bauer Media

 

Tyler on Kiss Afternoons with KFC

Sponsor: KFC

Entered by: Mindshare and Bauer Media

 

Santander - Financial Difficulties Partnership

Sponsor: Santander

Entered by: The Story Lab

 

DIGITAL ACTIVATION 

City Slickers or City Kickers

Sponsor: Axi

Entered by: Axi

 

DHL & Manchester United: A World United

Sponsor: DHL

Entered by: Bright Partnerships

 

Hisense & UEFA EURO 2020 - Hisense Upgrade Squad

Sponsor: Hisense

Entered by: CSM Sport & Entertainment

 

BRANDED CONTENT

Changing Rooms

Sponsor:  Dulux

Entered by: Channel 4 & MediaCom

 

Hellmann’s Cook Clever Waste Less

Sponsor:  Hellmann’s

Entered by:  Channel 4 & Mindshare

 

Ronseal Presents: The Great Garden Revolution

Sponsor:  Ronseal

Entered by: dentsuMB & The Story Lab

 

Heat’s Under the Duvet with VOXI

Sponsor:  VOXI

Entered by: Bauer Media & The Story Lab

 

BRANDED CONTENT - SPORT

#MakeYourMove, Kia & Australian Open 2021

Sponsor:  Kia

Entered by: WeAreFearless

 

Dreams & Team GB: Dreams Team Bedtime Stories

Sponsor:  Dreams

Entered by: M&C Saatchi Sport & Entertainment

 

Hotels.com Dream Island

Sponsor:  Hotels.com

Entered by: Joe Media

 

Tennent’s Lager - Made For This

Sponsor:  Tennent’s Lager

Entered by: Material

 

 

BEST USE OF CELEBRITY & INFLUENCER ENDORSEMENT

#MakeYourMove, Kia & Australian Open 2021

Sponsor: Kia

Entered by: WeAreFearless

 

Hisense & UEFA EURO 2020 - Hisense Upgrade Squad

Sponsor: Hisense

Entered by: CSM Sport & Entertainment

 

'I Saw It First' Stand Up To Cancer 2021 campaign

Sponsor: I Saw It First

Entered by: Cancer Research UK

 

STATSports #ProLevels

Sponsor: STATSports

Entered by: Ear to the Ground

 

Transfer Deadline Day with WhatsApp View Once

Sponsor: WhatsApp

Entered by: Mindshare and Sky Media

 

Vinted create a fully dressed partnership with Hollyoaks

Sponsor: Vinted

Entered by: Channel 4 & Starcom

 

 

SPORTS SPONSORSHIP - GOVERNING BODIES, LEAGUES & EVENTS -  supported by Sport England and UK Sport

Bridgestone, Chase Your Dream, No Matter What

Sponsor: Bridgestone

Entered by: WeAreFearless

 

eBay & EFL - Small Businesses United

Sponsor: eBay

Entered by: MediaCom Sport & Entertainment

 

Heineken & EURO 2020

Sponsor: Heineken

Entered by: M&C Saatchi Sport & Entertainment

 

Fun Football & UK Football Associations

Sponsor: McDonald's

Entered by: Leo Burnett

 

Muller & British Athletics/Athletics Ireland

Sponsor: Muller

Entered by: Run Communications

 

Tokyo 2020 - Transforming Toyota’s Business in the UK

Sponsor: Toyota

Entered by: MediaCom Sport & Entertainment

 

SPORTS SPONSORSHIP - TEAMS  - supported by Sport England and UK Sport

Dreams & TeamGB & ParalympicsGB 

Sponsor: Dreams

Entered by: M&C Saatchi Sport & Entertainment

 

With You All The Way

Sponsor: Expedia

Entered by: Octagon

 

Vodafone & The British & Irish Lions

Sponsor: Vodafone

Entered by: Fuse

 

Webex & McLaren

Sponsor: Webex

Entered by: Octagon

 

BEST OLYMPICS/PARALYMPICS SPONSORSHIP - Tokyo 2020

Bridgestone x Tokyo 2020 Campaign on Eurosport

Sponsor: Bridgestone

Entered by: Discovery

 

Bridgestone, Chase Your Dream, No Matter What

Sponsor: Bridgestone

Entered by: WeAreFearless

 

Dreams & TeamGB & ParalympicsGB 

Sponsor: Dreams

Entered by: M&C Saatchi Sport & Entertainment

 

Purplebricks  - Team GB Sponsorship

Sponsor: Purplebricks

Entered by: Purplebricks

 

Ocean Outdoor & Team GB Partnership

Sponsor: Ocean Outdoor

Entered by: Ocean Outdoor

 

Tokyo 2020 - Transforming Toyota’s Business in the UK

Sponsor: Toyota

Entered by: MediaCom Sport & Entertainment

 

GRASS ROOTS SPORTS SPONSORSHIP - supported by Sport + Recreation Alliance

eBay & EFL - Small Businesses United

Sponsor: eBay

Entered by: MediaCom Sport & Entertainment

 

Fun Football

Sponsor: McDonald's

Entered by: Leo Burnett

 

Nationwide Building Society and England Football Coin for Respect

Sponsor: Nationwide

Entered by: Hatch

 

Papa John’s Community Fund

Sponsor: Papa John’s

Entered by: Papa John’s

 

FOOTBALL SPONSORSHIP

City Slickers or City Kickers

Sponsor: Axi

Entered by: Axi

 

BT & Hope United

Sponsor: BT

Entered by: Cake

 

DHL & Manchester United: A World United

Sponsor: DHL

Entered by: Bright Partnerships

 

Dettol & The Football Association

Sponsor: Dettol

Entered by: M&C Saatchi Sport & Entertainment

 

eBay & EFL -Small Businesses United

Sponsor: eBay

Entered by: MediaCom Sport & Entertainment

 

Heineken & EURO 2020

Sponsor: Heineken

Entered by: M&C Saatchi Sport & Entertainment

 

Tennent’s Lager - Made For This: How Scotland’s favourite lager captured the hearts of a football-mad nation

Sponsor: Tennent’s Lager

Entered by: Material

 

ESPORTS, GAMING & MOBILE SPONSORSHIP

 

Drive is the Difference

Sponsor: BMW

Entered by: Octagon

 

Coco Pops: Start The Magic

Sponsor: Coco Pops

Entered by: Venatus & The Story Lab

 

Lucozade Sport & Hashtag United esports

Sponsor: Lucozade Sport

Entered by: CSM Sport & Entertainment

 

 

MASS PARTICIPATION SPONSORSHIP

Heineken Race to the Castle

Sponsor: Heineken

Entered by: Threshold Sports

 

I Am Team GB presented by Toyota

Sponsor: Toyota

Entered by: MediaCom Sport & Entertainment

 

NAMING RIGHTS

Thames Clippers and Uber

Sponsor: AEG Europe

Entered by: AEG Europe

 

Principality Stadium 

Sponsor: Principality Building Society

Entered by: The Space Between

 

Santander Cycles

Sponsor: Santander

Entered by: Santander

 

BRAND SPONSORSHIP - sponsored by Sponsorium

Aldi Sponsors The Great British Bake Off 

Sponsor:  Aldi

Entered by: Channel 4

 

BT & Home Nations

Sponsor: BT

Entered by: Cake

 

Heineken & EURO 2020

Sponsor:  Heineken

Entered by: M&C Saatchi Sport & Entertainment

 

Heinz sponsors ITV National Weather

Sponsor:  Heinz

Entered by: The Story Lab

 

Purplebricks  - Team GB Sponsorship

Sponsor:  Purplebricks

Entered by: Purplebricks

 

Tokyo 2020 - Transforming Toyota’s Business in the UK

Sponsor:  Toyota

Entered by: MediaCom Sport & Entertainment

 

Vodafone & The British & Irish Lions

Sponsor:  Vodafone

Entered by: Fuse

 

FIRST TIME SPONSOR AWARD

City Slickers or City Kickers

Sponsor: Axi

Entered by: Axi

 

Babylonstoren, Official Rosé of the RHS Chelsea Flower Show 2021

Sponsor: Babylonstoren

Entered by: Grand Central Creative

 

Dettol & The Football Association

Sponsor: Dettol

Entered by: M&C Saatchi Sport & Entertainment

 

Vinted create a fully dressed partnership with Hollyoaks

Sponsor: Vinted

Entered by: Channel 4 & Starcom

 

Webex & McLaren

Sponsor: Webex

Entered by: Octagon

 

SPONSORSHIP CONTINUITY

Muller & British Athletics/Athletics Ireland

Sponsor: Muller

Entered by: Run Communications

 

Santander Cycles

Sponsor: Santander

Entered by: Santander

 

Bauer Media and Wickes Sponsorship

Sponsor: Wickes

Entered by: Bauer Media, The Story Lab & Carat

 

INTERNATIONAL SPONSORSHIP AWARD

Bridgestone, Chase Your Dream, No Matter What

Sponsor: Bridgestone

Entered by: WeAreFearless

 

#MakeYourMove, Kia & Australian Open 2021

Sponsor: Kia

Entered by: WeAreFearless

 

Heineken & F1 2021

Sponsor: Heineken

Entered by: M&C Saatchi Sport & Entertainment

 

New Balance We Got Now

Sponsor: New Balance

Entered by: Ear to the Ground

 

Zwift & Eurosport Partnership - Home of Cycling

Sponsor: Zwift

Entered by: Discovery

 

BEST USE OF RESEARCH, MEASUREMENT AND EVALUATION - sponsored by YouGov 

Bridgestone, Chase Your Dream, No Matter What

Sponsor: Bridgestone

Entered by: WeAreFearless

 

British Vogue Forces For Change in Partnership with BMW

Sponsor: BMW

Entered by: Wavemaker

 

BT & Hope United

Sponsor: BT

Entered by: Cake

 

Dreams & TeamGB & ParalympicsGB 

Sponsor: Dreams

Entered by: M&C Saatchi Sport & Entertainment

 

Heineken & EURO 2020

Sponsor: Heineken

Entered by: M&C Saatchi Sport & Entertainment

 

Hisense & UEFA EURO 2020 - Hisense Upgrade Squad

Sponsor: Hisense

Entered by: CSM Sport & Entertainment

 

BEST USE OF PUBLIC RELATIONS - supported by the Public Relations Consultants Association 

Guinness #Never Settle

Sponsor: Guinness

Entered by: Hope & Glory and Wilson Hartnell

 

McDonald’s Fun Football

Sponsor: McDonald's

Entered by: The Red Consultancy

 

Nationwide Building Society and England Football Coin for Respect

Sponsor: Nationwide

Entered by: Hatch 

 

Purplebricks  - Team GB Sponsorship

Sponsor: Purplebricks

Entered by: Purplebricks

 

 

BEST USE OF A SMALLER BUDGET

Atom Bank Sponsorship of Article 12, Lumiere 2021

Sponsor: Atom Bank

Entered by: Artichoke

 

Eat Pies Plant Trees

Sponsor: Pieminister

Entered by: Forestry England

 

Sneakers Unboxed - StockX Exhibition Sponsorship

Sponsor: StockX

Entered by: Design Museum

 

FINANCIAL SERVICES SECTOR - UKSA Spotlight Award 

Nationwide Building Society 

Entered by: Hatch 

 

Principality Building Society 

Entered by: The Space Between

 

Santander

Entered by: Santander

 

RISING TO THE COVID CHALLENGE

Away Goals

Sponsor: Hotels.com/Expedia

Entered by: Octagon

 

Return to Sport - Lucozade Sport

Sponsor: Lucozade Sport

Entered by: CSM Sport & Entertainment

 

Travel to Tokyo

Sponsor: Multiple 

Entered by: EVERFI

 

WeTransfer partners with the Royal Academy of Arts 

Sponsor: WeTransfer

Entered by: WeTransfer/Royal Academy of Arts/Uncommon Creative Studio

 

 

 

 

 

 

View the 2022 Winners

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