UK SPONSORSHIP AWARDS 2019 - THE SHORTLIST

SPONSORSHIP AGENCY OF THE YEAR

The following agencies have been shortlisted in the Agency of the Year category. From this list, judges will be awarding best Large Agency, Medium to Small and Innovation
  • Bright Partnerships  
  • m/SIX
  • M&C Saatchi Sport & Entertainment
  • MediaCom Sport & Entertainment
  • MKTG
  • Octagon
  • Right Formula
  • Wavemaker
  • WeAreFearless.

ARTS & CULTURAL SPONSORSHIPS

Airbnb and Dino Snores for Kids at the Natural History Museum
Sponsor: Airbnb
Entered by: Natural History Museum
DHL & Fashion - Drive Podcast series with the Business of Fashion
Sponsor: DHL
Entered by: DHL & Bright Partnerships
Charles Russell Speechlys Terrace Room Series - A Major Partnership with Somerset House
Sponsor: Charles Russell Speechlys
Entered by: Somerset House
The Royal Academy of Arts + BNY Mellon: RA250 Anniversary Partner
Sponsor: BNY Mellon
Entered by: The Royal Academy
The National Tour of Tim Peake’s Spacecraft - Samsung and the Science Museum Group
Sponsor: Samsung
Entered by: Samsung
Grosvenor Britain & Ireland and Frida Kahlo: Making Her Self Up at the V&A
Sponsor: Grosvenor Britain & Ireland
Entered by: Victoria and Albert Museum
Accenture & National Theatre - Partner For Innovation
Sponsor: Accenture
Entered by: Accenture

 

BRAND SPONSORSHIP - sponsored by Sponsorium

Game Changing - Barclays
Sponsor: Barclays
Entered by: Barclays
Rubicon Urban Crictionary
Sponsor: Rubicon
Entered by: Endeavor Global Marketing
NatWest Cricket has no boundaries
Sponsor: NatWest
Entered by: M&C Saatchi Sport & Entertainment
Barclaycard presents British Summer Time Hyde Park
Sponsor: Barclaycard
Entered by: AEG Presents
Evian Wimbledon 2018
Sponsor: Evian
Entered by: Wavemaker Content

 

BRANDED CONTENT

NCS PAQ-A-Punch
Sponsor: NCS
Entered by: The Story Lab
Uber: Where to, Britain? on All 4
Sponsor: Uber
Entered by: Channel 4
Experience Amazing with Lexus Escapes
Sponsor: Lexus
Entered by: m/SIX
FOX: Deep State
Sponsor: Fox Networks Group
Entered by: Mindshare UK
Strongbow leaves millennials gasping for more with MTV
Sponsor: Strongbow
Entered by: Sky Media
The Secret Life of 5 Year Olds on Holiday With Thomas Cook on Channel 4
Sponsor: Thomas Cook
Entered by: Channel 4

 

BRANDED CONTENT - SPORT FOCUS

Rubicon Urban Crictionary
Sponsor: Rubicon
Entered by: Endeavor Global Marketing 
Standard Chartered Celebrates The Power of Numbers
Sponsor: Standard Chartered
Entered by: Octagon
Hilton Golf - Best Bed on the Course
Sponsor: Hilton
Entered by: Right Formula

Delta reached new heights with Sky Sports and The Masters
Sponsor: Delta Air Lines
Entered by: Sky Media
Bridgestone Chase Your Dream, No Matter What
Sponsor: Bridgestone
Entered by: WeAreFearless.
Evian Wimbledon 2018
Sponsor: Evian
Entered by: Wavemaker Content

 

BUSINESS TO BUSINESS SPONSORSHIP

Accenture’s Strategic Sponsorship of the CBI Annual Conference 2018
Sponsor: Accenture
Entered by: Accenture
Yokohama and Chelsea FC – Drive for More
Sponsor: Yokohama
Entered by: Pitch Marketing Group
Charles Russell Speechlys Terrace Room Series - A Major Partnership with Somerset House
Sponsor: Charles Russell Speechlys
Entered by: Somerset House
Vodafone Guardian
Sponsor: Vodafone
Entered by: Wavemaker Content
Infosys ATP Technology Innovation Showcase
Sponsor: Infosys
Entered by: Bright Partnerships

 

BEST USE OF CELEBRITY & INFLUENCER ENDORSEMENT

Sponsor: The Power of Support - Team England
nPower
Entered by: Ear to the Ground
Susie Goodall Racing, Delivered by DHL
Sponsor: DHL
Entered by: Maverick Sports + Entertainment
Cadbury FC - Ambassador Squad
Sponsor: Cadbury
Entered by: MKTG
Ryvita x Davina McCall
Sponsor: Ryvita
Entered by: Wavemaker Content
Voxi 2018: Launching a brand in under 10 seconds
Sponsor: Vodafone/Voxi
Entered by: Wavemaker Content

 

SPONSORSHIP CONTINUITY - Media

Coupling up with Love Island and Superdrug
Sponsor: Superdrug
Entered by: Mindshare UK
Volvo: The Tide of Change
Sponsor: Volvo Cars UK
Entered by: Mindshare UK
Absolute Breakfast Radio With Wickes, 
Absolute Radio and The Story Lab
Sponsor: Wickes
Entered by: Bauer Media

 

BEST USE OF SPONSORSHIP TO ENCOURAGE DIVERSITY & INCLUSIVITY

Aviva and Proud Canaries FC: Championing Diversity and Inclusion in Football
Sponsor: Aviva
Entered by: Aviva
Pride
Sponsor: Barclays
Entered by: Barclays
The Power of Support - Superhero Series
nPower
Entered by: Ear to the Ground
NatWest Cricket has no boundaries
Sponsor: NatWest
Entered by: M&C Saatchi Sport & Entertainment
boohoo & boohooMAN Headline Sponsorship of Brighton & Hove Pride 2018
Sponsor: boohoo & boohooMAN
Entered by: PAVE London Events & Marketing
NatWest Cricket Media Sponsorship
Sponsor: NatWest 
Entered by: Zenith, ESPN and the Guardian
Accenture & National Theatre - Partner For Innovation
Sponsor: Accenture
Entered by: Accenture

 

EDUCATION & LEARNING SPONSORSHIP

UBTECH: City in the Community: City Stars ICT Programme
Sponsor: UBTECH Robotics
Entered by: City Football Group
The National Tour of Tim Peake’s Spacecraft - Samsung and the Science Museum Group
Sponsor: Samsung
Entered by: Science Museum Group
The Big Battery Hunt
Sponsor: Duracell
Entered by: We Are Futures
Get Set To Eat Fresh With Aldi and Team GB
Sponsor: Aldi
Entered by: EdComs

 

FIRST TIME SPONSOR AWARD

UBTECH: City in the Community: City Stars ICT Programme
Sponsor: UBTECH Robotics
Entered by: City Football Group
Rovio & Everton Football Club
Sponsor: Rovio
Entered by: Everton FC
How Sun Bingo became part of The Jeremy Kyle Show’s DNA
Sponsor: Sun Bingo
Entered by: m/SIX
All Out Beauty at AEG Presents All Points East
Sponsor: All Out Beauty
Entered by: AEG Presents
Loch Lomond Whiskies: the Official Spirit of The Open
Sponsor: Loch Lomond Whiskies
Entered by: Right Formula

 

BEST FOOTBALL SPONSORSHIP - COMPETITIONS & LEAGUES

Cashback of the Net!
Sponsor: Barclays
Entered by: Barclays
Cadbury’s Premier League Partnership
Sponsor: Cadbury
Entered by: MKTG
Mars & The FA – The Sweetstake
Sponsor: Mars Wrigley Confectionery
Entered by: Octagon
Sheffield & District Junior Sunday League
Sponsor: First Bus South Yorkshire
Sheffield & District Junior Sunday League
Complete Confidence With Volkswagen SUVs
Sponsor: Volkswagen
Entered by: adam&eveDDB
Light Up The FIFA World Cup
Sponsor: Budweiser
Entered by: Octagon

 

BEST FOOTBALL SPONSORSHIP - CLUB

Yokohama and Chelsea FC – Drive for More
Sponsor: Yokohama
Entered by: Pitch Marketing Group
Aviva’s Community Partnership of Norwich City: Championing Diversity and Inclusion with Proud Canaries FC
Sponsor: Aviva
Entered by: Aviva
DHL UNITED. DELIVERED.
Sponsor: DHL
Entered by: Bright Partnerships & Brand Brewery
Rovio & Everton Football Club
Sponsor: Rovio
Entered by: Everton FC
SAP + Manchester City 'Who's The Blue?'
Sponsor: SAP
Entered by: Momentum Worldwide

 

BEST GAMING BASED SPONSORSHIP

DHL x ESL - ‘Moments that Deliver’
Sponsor: DHL
Entered by: DHL & Bright Partnerships
OnePlus Fnatic Sponsorship
Sponsor: OnePlus
Entered by: Fnatic
Rovio - Angry Birds Evolution
Sponsor: Rovio
Entered by: Everton FC

 

GRASS ROOTS SPORTS SPONSORSHIP - supported by Sport + Recreation Alliance

NFL Flag Presented by Subway
Sponsor: Subway
Entered by: MediaCom Sport & Entertainment
Wickes - Kits 4 Clubs
Sponsor: Wickes
Entered by: MKTG
Royal Bank RugbyForce
Sponsor: Royal Bank of Scotland
Entered by: Royal Bank of Scotland
The Power of Support - Superhero Series
Sponsor: nPower
Entered by: Ear to the Ground
Sheffield & District Junior Sunday League
Sponsor: First Bus South Yorkshire
Entered by: Sheffield & District Junior Sunday League

 

INTERNATIONAL SPONSORSHIP

GREAT Britain Campaign x the Clipper Race
Sponsor: GREAT Britain Campaign
Entered by: Clipper Round the World Yacht Race
Enervit and the IRONMAN European Tour
Sponsor: Enervit
Entered by: IRONMAN
Team AkzoNobel in the Volvo Ocean Race
Sponsor: AkzoNobel
Entered by: Mallory Group
Susie Goodall Racing, Delivered by DHL
Sponsor: DHL
Entered by: Maverick Sports + Entertainment
Standard Chartered Celebrates The Power of Numbers
Sponsor: Standard Chartered
Entered by: Octagon
DHL UNITED. DELIVERED
Sponsor: DHL
Entered by: Bright Partnerships & Brand Brewery

 

LIVE ENTERTAINMENT & EVENT SPONSORSHIP

Dave - Official Commentator of Victorious Festival
Sponsor: Dave
Entered by: Global & UKTV
Light on the Shore with Edinburgh Gin Seaside: an Edinburgh International Festival & Edinburgh Gin Partnership
Sponsor: Edinburgh Gin
Entered by: Edinburgh International Festival
Co-op x Live Nation: Close to the Festival Fan
Sponsor: Co-op
Entered by: ISG Live
Hilton Golf - Official Partner of the BMW PGA Championship
Sponsor: Hilton
Entered by: Right Formula
Ulster Bank’s Balmoral Show Campaign - Evidencing Help for What Matters
Sponsor: Ulster Bank
Entered by: RBS Group
Barclaycard presents British Summer Time Hyde Park
Sponsor: Barclaycard
Entered by: AEG Presents

 

MOST EFFECTIVE USE OF MASS PARTICIPATION SPONSORSHIP

Artichoke Trust: PROCESSIONS
Sponsor: 30% Club
Entered by: Artichoke Trust
British Cycling & HSBC UK Let’s Ride Events
Sponsor: HSBC UK
Entered by: British Cycling
Samsung x Tough Mudder Super Slow-mo
Sponsor: Samsung
Entered by: M&C Saatchi Sport & Entertainment
Simplyhealth’s partnership with the Great Run Series
Sponsor: Simplyhealth
Entered by: The PHA Group
The Power of Support - Superhero Series
Sponsor: nPower
Entered by: Ear to the Ground
Pride
Sponsor: Barclays
Entered by: Barclays

 

BEST USE OF MOBILE IN SPONSORSHIP CAMPAIGNS

Samsung x Tough Mudder Super Slow-mo
Sponsor: Samsung
Entered by: M&C Saatchi Sport & Entertainment
Coupling up with Love Island and Superdrug
Sponsor: Superdrug
Entered by: Mindshare UK
Kellogg’s and Love Island turn the nation into Cereal Daters
Sponsor: Kellogg’s
Entered by: The Story Lab
KISS Ibiza With Carphone Warehouse and Blue 449
Sponsor: Carphone Warehouse
Entered by: Bauer Media

 

PRINT, RADIO & FILM SPONSORSHIP

Movember - Stop Men Dying Too Young
Sponsor: News International
Entered by: Bridge Studio at News UK
Magic Breakfast sponsorship with Benson for Beds & RP2 Media
Sponsor: Bensons For Beds
Entered by: Bauer Media
Just Eat’s World Cup Partnership with talkSPORT
Sponsor: Just Eat
Entered by: m/SIX
NatWest Cricket Media Sponsorship
Sponsor: NatWest 
Entered by: Zenith, ESPN and the Guardian
Vodafone Guardian
Sponsor: Vodafone
Entered by: Wavemaker Content
FOX: Deep State
Sponsor: Fox Networks Group
Entered by: Mindshare UK

 

BEST USE OF PUBLIC RELATIONS IN A SPONSORSHIP CAMPAIGN - supported by the PRCA

Cirkle scores a PR Touchdown for Just For Men’s NFL London Games sponsorship
Sponsor: Just For Men
Entered by: Cirkle
Simplyhealth’s partnership with the Great Run Series
Sponsor: Simplyhealth
Entered by: The PHA Group
Bridgestone UK’s Olympic partnership campaign Chase your Dream, No Matter What: Daley Thompson’s pop-up gym
Sponsor: Bridgestone
Entered by: WeAreFearless.

 

BEST USE OF RESEARCH AND EVALUATION - sponsored by SMG Insight

Sponsorship 982
Entered by: ITV
Sky Bet & Football Daily - Back of the Net
Sponsor: Sky Bet
Entered by: Sky Media & Differentology
ECB Partner Evaluation Consultancy
Sponsor: ECB
Entered by: MKTG

 

JUDGES’ AWARD FOR BEST RIGHTS HOLDER

TBA

SPECIAL AWARD FOR EFFECTIVE USE OF A SMALLER BUDGET

Voxi Beach Cleans With Boardmasters
Sponsor: Voxi
Entered by: Wavemaker Content
Royal Bank RugbyForce
Sponsor: Royal Bank of Scotland
Entered by: Royal Bank of Scotland
Dave - Official Commentator of Victorious Festival
Sponsor: Dave
Entered by: Global & UKTV
Sheffield & District Junior Sunday League
Sponsor: First Bus South Yorkshire
Entered by: Sheffield & District Junior Sunday League

 

BEST USE OF SOCIAL MEDIA & ONLINE PLATFORMS

Co-op & Live Nation: Closer to the Festival Fan
Sponsor: Co-op
Entered by: Live Nation
FOX: Deep State
Sponsor: Fox Networks Group
Entered by: Mindshare UK
SAP + Manchester City 'Who's The Blue?'
Sponsor: SAP
Entered by: Momentum Worldwide
Bad Canteen by Schwartz
Sponsor: Schwartz
Entered by: Spark Foundry and Publicis Media Content
NCS PAQ-A-Punch
Sponsor: NCS
Entered by: The Story Lab
Nobody puts Baileys in a Corner - The Story Lab in collaboration with Carat and Jungle Creations
Sponsor: Baileys
Entered by: The Story Lab

 

SOCIAL PURPOSE SPONSORSHIP

The Great British High Street Awards 2018 proudly supported by Visa
Sponsor: Visa
Entered by: Bright Partnerships
Santander Cycles University Challenge
Sponsor: Santander
Entered by: Santander
NCS PAQ-A-Punch
Sponsor: NCS
Entered by: The Story Lab
Nationwide#TogetherAgainstHate
Sponsor: Nationwide
Entered by: Wavemaker Content

 

SPORTS SPONSORSHIP - supported by Sport England and UK Sport

DHL UNIITED. DELIVERED
Sponsor: DHL
Entered by: Bright Partnerships & Brand Brewery
Rubicon Urban Crictionary
Sponsor: Rubicon
Entered by: Endeavor Global Marketing
Hilton Golf - Official Partner of The European Tour
Sponsor: Hilton
Entered by: Right Formula
Loch Lomond Whiskies: the Official Spirit of The Open
Sponsor: Loch Lomond Whiskies
Entered by: Right Formula
Müller Sponsor British Athletics & Athletics Ireland on their mission to get the nation active
Sponsor: Müller
Entered by: Sylo Communications
Evian Wimbledon 2018
Sponsor: Evian
Entered by: Wavemaker Content

 

SUSTAINABILITY SPONSORSHIP

The Long Swim
Sponsor: FXTM
Entered by: FXTM
Volvo: The Tide of Change
Volvo Cars UK
Entered by: Mindshare UK
Voxi Beach Cleans With Boardmasters
Sponsor: Voxi
Entered by: Wavemaker Content
CELC and Fashioned from Nature at the V&A
Sponsor: CELC - European Confederation of Flax and Hemp
Entered by: Victoria and Albert Museum

 

TV SPONSORSHIP - supported by Thinkbox

Coupling up with Love Island and Superdrug
Sponsor: Superdrug
Entered by: Mindshare UK
Screwfix
Sponsor: Screwfix
Entered by: Wavemaker Content
Complete Confidence With Volkswagen SUVs
Sponsor: Volkswagen
Entered by: adam&eveDDB
Legal and General Pet Insurance
Sponsor: Legal and General Pet Insurance
Entered by: Mindshare UK
Tombola Bugs - I’m a Celebrity, Get Me Out of Here!
Sponsor: tombola arcade
Entered by: Über Agency
Citroen sponsors First Dates on Channel 4
Sponsor: Citroen
Entered by: Channel 4

 

BEST SPONSORSHIP OF WOMEN’S ACTIVITIES - partnered by Women in Sport

Effort is Effort
Sponsor: AIG
Entered by: Octagon
Artichoke Trust: PROCESSIONS
Sponsor: 30% Club
Entered by: Artichoke Trust
Everton 18/19 Away Kit Launch
Sponsor: Umbro
Entered by: Everton FC
Global and Smirnoff: Equalising Music
Sponsor: Smirnoff
Entered by: Global
Susie Goodall Racing, Delivered by DHL
Sponsor: DHL
Entered by: Maverick Sports + Entertainment
#ThisisOurTime
Sponsor: Skoda
Entered by: Fuse

 

SPONSORSHIP INNOVATION OF THE YEAR

Accenture & National Theatre - Partner For Innovation
Sponsor: Accenture
Entered by: Accenture
DHL x ESL - Moments that Deliver’
Sponsor: DHL
Entered by: DHL & Bright Partnerships
Infosys ATP Technology Innovation Showcase
Sponsor: Infosys
Entered by: Bright Partnerships
FOX: Deep State
Sponsor: Fox Networks Group
Entered by: Mindshare UK
Voxi 2018: Launching a brand in under 10 seconds
Sponsor: Voxi
Entered by: Wavemaker Content
Rovio - Angry Birds Evolution
Sponsor: Rovio
Entered by: Everton FC
UBTECH & City in the Community: City Stars ICT Programme
Sponsor: UBTECH Robotics
Entered by: City Football Group

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