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Sponsorship in the News
Surrey CCC Secures Jardine Lloyd Thompson
Surrey County Cricket Club has secured a major three-year partnership with the Jardine Lloyd Thompson group. The deal – which will see the company become the official sponsor of Surrey’s youth cricket programme and County Age Group scheme – is an...
Synergy Appointed To UEFA Champions Festival
Specialist marketing consultancy Synergy has been appointed by UEFA to provide PR support for the UEFA Champions Festival and the UEFA Women’s Champions League final following a competitive pitch. The brief tasks Synergy with implementing a PR...
Telefonica Takes To The Waves In Volvo Ocean Race
Telefónica is back for the third consecutive edition to take part in the Volvo Ocean Race. The company will do so with a boat called ‘Telefónica’ which is currently under construction.
Team Telefónica’s presence in the Volvo Ocean...
HERO Appoints WSM To Build Brand
Specialist sports marketing agency, WSM, has been appointed by The Historic Endurance Rallying Organisation (HERO) to help build their brand across a campaign of both PR and digital activity.
HERO is a classic car endurance rallying club...
ESA Insights Forum: Post-Olympics Impact On UK Marketplace
While Olympic sponsors, and their agencies, are busy working to maximise their investments, many important issues are being debated in the industry at large relating to the impact of the London 2012 Games on the sponsorship industry as a whole....
