Rising to the Challenge - Sponsorships and Partnerships Activated During The Coronavirus Crisis - The Finalists

 

Arts, Cultural & Social Partnerships & Projects

Alice: Curiouser and Curiouser virtual reality activation

Sponsor: HTC VIVE Arts

Entered by: V&A

 

The National Gallery & Ocean Outdoor

Entered by: The National Gallery

 

O2 Academy: This is just an interval

Entered by: O2

 

Rankin & Virgin Media British Academy Television Awards 2020

Entered by: M&C Saatchi Sport & Entertainment

 

Virgin Money Unity Arena

Entered by: Virgin Money

Most Innovative and Inspirational New Business Win

Bauer Becomes The Home of Disney+

Entered by: Bauer Media

 

Leyton Orient Football Club - Front of Shirt deal with the England Captain Harry Kane

Entered by: Leyton Orient Football Club and CK66

 

Make Your Move

Sponsor: Kia Motors (Global)

Entered by: WeAreFearless.

 

MatchFit’s new business win - LiveScore

Entered by: MatchFit

 

The National Gallery & Nikon Digital Content Partnership

Entered by: The National Gallery

 

Media Partnerships & Projects

Bauer Media: The Media Partner of Sky VIP

Entered by: Bauer Media

 

Hillarys sponsors Home on 4 #StayHappyAtHome

Entered by: Channel 4

 

It's not alright. It's arthritis. The Versus Arthritis partnership with Global 

Sponsor: Versus Arthritis

Entered by:  SPP Media Ltd

 

PlayStation 5 Launch

Sponsor: Sony PlayStation

Entered by: Transport for London

 

Tesco Mobile Partnership

Entered by: Bauer Media

 

Wickes Annual Partnership

Entered by: Bauer Media

 

Sports Partnerships & Projects

Get Set’s Travel to Tokyo

Sponsor: Sport England

Entered by: BOF, BPA and EVERFI (UK)

 

Heineken x F1 - #SocialiseResponsibly

Entered by: M&C Saatchi Sport & Entertainment and The BrandFather

 

NatWest Cricket - helping the cricket community back on its feet

Entered by: NatWest

 

Škoda V-Women’s Tour 2020

Entered by: Fuse

 

The Team Behind The Machine delivered by DHL

Entered by: Bright Partnerships

 

Vodafone Front Row

Sponsor: Vodafone Business

Entered by: CSM Sport & Entertainment

 

Sports Partnerships - Football

Carlsberg 'Champions' Campaign

Entered by: Liverpool FC

 

Coca-Cola and the Premier League - Make Your Home The Home End

Entered by: M&C Saatchi Sport & Entertainment

 

DHL - A World United

Entered by: Bright Partnerships

 

eToro - Two Things at Once

Entered by: M&C Saatchi Sport & Entertainment

 

Heineken and UEFA present the Opening Party powered by Defected

Entered by: M&C Saatchi Sport & Entertainment

 

Three and Chelsea Football Club’s virtual kit launch

Entered by: Three

 

Sports Partnerships: Football  - Social Impact

Inside the Mind of

Sponsor: Mind

Entered by: English Football League (EFL)

 

LNER supporting League 1 fans during Covid-19

Entered by: LNER

 

More Than Eleven - 2020/21 Everton hummel kit launch

Entered by: Everton Football Club

 

Virgin Media x Southampto FC - Super Sight

Entered by: M&C Saatchi Sport & Entertainment

 

Three & Chelsea Football Club’s ‘Support Someone Else’ campaign

Entered by: Three

 

Sports Partnerships: Football  - Social Impact (larger activation budget)

BT’s ‘4-3-3’ Partnership with Home Nation Football Associations

Entered by: Cake (Havas)

 

Liverpool FC’s Partnership With Levi's & Akse

Entered by: 160over90

 

The End of Football

Sponsor: Xylem

Entered by: SPORTFIVE and Brave

 

The Numbers Game 

Sponsor: Santander UK

Entered by: Santander UK

 

Visa & UEFA #TrainAtHome 

Entered by: 160over90

 

Best Team Collaboration & Contribution 

Hillarys sponsors Home on 4 #StayHappyAtHome

Entered by: Channel 4

 

LNER Partnerships team

Entered by: LNER

View the 2019 Winners

Campaign of the Week

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