Zuma joins Mercedes-AMG PETRONAS F1 Team as Lifestyle & Dining Curator

Azumi Ltd., the restaurant group behind Zuma, ROKA, Oblix, and other dining concepts, has agreed a multi-year collaboration agreement between Zuma and the Mercedes-AMG PETRONAS F1 Team. This alliance marks the first time a global lifestyle restaurant brand has directly joined forces with an F1 team. Under the agreement, Zuma becomes the team's exclusive and official Lifestyle & Dining Curator. Zuma, alongside select Azumi brands, will activate across the F1 calendar, with a presence planned at Grand Prix in Monaco, Silverstone, Madrid, and Abu Dhabi, with further locations to be confirmed.