WTA and Mercedes-Benz agree long-term partnership

The WTA and Mercedes-Benz have entered into a new, long-term partnership. The “WTA Tour Driven by Mercedes-Benz” partnership will begin from January 1, 2026. 

The common goal of both the WTA and Mercedes-Benz is to give women’s tennis greater visibility and accelerate its strong worldwide growth. As the Premier Partner and Exclusive Automobile Partner of the WTA, Mercedes-Benz will be present at WTA 1000, 500 and 250 tournaments from 2026, and aims to create unique experiences for players, fans, and guests. 

The partnership with Mercedes-Benz, which has been agreed with the WTA’s commercial arm, WTA Ventures, is the most significant in WTA history, and continues the WTA’s growth momentum across the 2025 season, including growing engagement from fans worldwide, the launch of a new brand identity, and the award of the biggest ever prize money payout in the history of both professional tennis and women’s sport (awarded to Elena Rybakina, singles champion at the 2025 WTA Finals Riyadh presented by PIF).