World Rugby signs Allianz as an Official Supporter of Women’s Rugby World Cup England 2025

World Rugby has signed Allianz as an Official Supporter of Women’s Rugby World Cup England 2025, with the tournament’s highly anticipated final set to take place at Allianz Stadium on 27 September, 2025. The champions of the 16-team tournament, kicking off on 22 August across eight host cities in England, will be crowned at Allianz Stadium, where they will lift the newly unveiled Women’s Rugby World Cup trophy.

A longstanding champion of the game, Allianz’s connection with rugby spans from elite to grassroots.  Its partnership with England Rugby includes support for the men’s and women’s national teams and investment in youth pathways via the Allianz Future Fund. Allianz also previously held naming rights to Premiership Women’s Rugby and a partnership with the Red Roses, further reinforcing its commitment to supporting the women’s game.

As part of the tournament’s wider purpose-led activation strategy, ‘The Road to Allianz Stadium’, is a partnership with global fan engagement platform Stepathlon.  Designed to unite and inspire fans to get active in the build-up to the tournament, participants will be challenged to walk the equivalent distance from Sunderland’s Stadium of Light – host of the opening match – to Allianz Stadium, the home of the final.

The final at Allianz Stadium is on course to become the most attended women’s rugby match in history, set to surpass the crowd of 66,000 at Stade de France during the Paris 2024 Olympic Games.Women’s Rugby World Cup 2025 Managing Director, Sarah Massey, said: “Allianz’s commitment to rugby and to using sport as a force for positive societal change makes them an ideal partner for Women’s Rugby World Cup 2025.”

Allianz UK CEO, Colm Holmes, said: “We know and understand the power of sport to inspire and unite so to be part of this journey for Women’s Rugby is very special. Ticket sales have already exceeded that of the Rugby World Cup In 2021 and I know it’s going to be a terrific tournament for existing fans and new fans alike.”