Women’s Rugby World Cup 2025 welcomes KETTLE Chips as official partner

KETTLE Chips has been unveiled as the official hand-cooked crisp supplier for the Women's Rugby World Cup tournament. With 2024 marking the most-watched year for women’s sport in the UK—drawing a record 44.7 million viewers – the momentum behind women’s rugby has never been stronger. Women’s Rugby World Cup 2025 Managing Director, Sarah Massey, said: “Women’s Rugby World Cup 2025 is set to be a landmark moment for the sport, and we are thrilled to have KETTLE® Chips on board as an official partner. Their commitment to championing women’s rugby at all levels – from grassroots to the international stage – aligns perfectly with our mission to grow the game and inspire the next generation.”

As part of this partnership, KETTLE Chips will roll out a series of activations throughout the tournament, including limited-edition packaging, immersive match day experiences, and initiatives designed to introduce more families and new fans to the game.