WeAreFearless supports TeamViewer to launch initiative encouraging women to pursue careers in sports technology

Sports and entertainment marketing agency WeAreFearless is behind the launch of SheSportTech, a TeamViewer-led initiative designed to inspire and support women to pivot towards a career in sports technology. TeamViewer & WeAreFearless took top prize in the Business to Business category in last week's UK Sponsorship Awards.

Faith Wheller, VP of Brand, Sports and Integrated Marketing Communications at TeamViewer commented: “At TeamViewer, we believe that technology is made better by a diverse workforce. And we know that representation matters in making women feel that sports tech is a field where they could thrive, which is why our campaign brings all these amazing women – and their roles – into the spotlight. We’re hoping their stories will inspire more women to join the industry. Applying for the grants and experiences within our SheSportTech program can be a great step in this direction.” 

A key pillar of the initiative is the tangible support that women can benefit from as they shape their own success story in sports tech. Starting today, women with an interest in this field can apply to the programme. In addition to training grants worth €1,500 each, winners will receive one to one support from the programme’s role models – women already thriving in a variety of sports tech roles – as part of a buddy scheme. They will also get to explore how technology powers performance in sport, through bespoke events and experiences.

Garry Dods, Founder and Managing Director at WeAreFearless, said: “As an agency, we believe that sponsorship, approached with the right strategic lens and creative bravery, can help redress some of the greatest imbalances in our society. We are fortunate to work with clients and partners who share this vision; SheSportTech proves TeamViewer’s commitment to tangible solutions that will create a more diverse and inclusive sports tech ecosystem, that will ultimately foster greater business innovation. We hope the SheSportTech Pathway will attract a lot of female talent into this growing industry."

Women with a passion for sports who are interested in exploring a career in sports technology can discover more on SheSportTech.com.