Wasserman unites its creative teams under Wasserman brand

Wasserman has united its creative teams into a worldwide group under the Wasserman name. The new group will be led by Chief Creative Officer Danny Nunez and Executive Vice President, Global Creative and Content Alan Palmer.

“At Wasserman, we believe in the fusion of art and science – bringing insight-driven strategies to life through flawless creative campaigns and activations, all designed by world-class talent that deeply understands, respects and reflects the unique passions of sports, music and entertainment,” said Global President of Brands and Properties Elizabeth Lindsey. “By uniting these groups into a wholly integrated, full-service, global creative team that has been purpose-built to deliver against that vision since the very inception of Wasserman in 2002, we are in a singular position to continue to deliver the most compelling creative work our industry has seen.”

The new creative group, comprised of over 300 employees around the world, combines full-service marketing agency Laundry Service; Wasserman’s experiential creative team; the former creative group from CSM Sport & Entertainment; lifestyle agency trevor//peter; and the in-house creative resources from Wasserman’s talent practice. All former brand names will be discontinued, and the group will now operate as Wasserman, sitting within the company’s brands and properties division.