Two Circles appoints Augustine Tan to lead Media Rights across APAC

Two Circles has strengthened its media rights business in Asia-Pacific with the appointment of Augustine Tan as Head of Media Rights, APAC.

Bringing more than 20 years' experience in sports media rights, Tan has previously held senior positions at SPORTFIVE, WWE and Perform/DAZN. Most recently, he founded independent consultancy A Side Project 2022, working with clients including Dentsu, World Rugby and LFCTV.

In his new role, he will focus on helping rights holders grow audiences, strengthen distribution strategies and generate greater commercial returns from their content.

Augustine Tan commented:"APAC is one of the most exciting and diverse sports media markets in the world, with huge opportunities for rights holders to grow audiences and unlock new commercial value."

Gareth Balch, CEO and Co-Founder of Two Circles, added: “The way media organisations create value from sports media rights is improving. We are seeing the value of audiences and analytics at the heart of transactions. Media rights are growing and the opportunity for our approach is particularly exciting in APAC, where markets, platforms and fan behaviours vary enormously. "

The appointment reflects the growing importance of audience intelligence, streaming and innovative distribution strategies in maximising the commercial value of sports media rights across the region.