Strong Bodies, Strong Minds campaign launched by Women's Rugby World Cup England 2025

Women’s Rugby World Cup England 2025 has unveiled Strong Bodies, Strong Minds, a new campaign aimed at empowering women and girls by sparking a conversation around body confidence in sport.

With one million girls disengaging from sport after primary school in the UK with body confidence as one of the major reasons why, the campaign seeks to spark change and celebrate diverse, powerful bodies in rugby.  The campaign debuts with special podcast episode of ‘Should I Delete This? With Em Clarkson and Alex Light, featuring Wales rugby star Gwen Crabb, highlighting rugby’s role in building strength, confidence, and community. 

The campaign forms part of the tournament’s commitment to empower real change, as RWC 2025 sets out to celebrate that girls belong in sport, women belong in their chosen career and women and girls belong in rugby. 

Strong Bodies, Strong Minds will use the tournament’s platform to spark a conversation about body confidence and celebrate the diverse and strong bodies women’s rugby exemplifies. The aim of the campaign is to encourage more girls to see sport as a place for them, on or off the field and a place where they feel they belong.  

Women’s Rugby World Cup 2025 Managing Director, Sarah Massey, said: “Our ambition for Women’s Rugby World Cup 2025 goes far beyond the pitch. We believe every body belongs in rugby; it’s a place where you can show up exactly as you are - strong, powerful, and unapologetically you.  We want to ignite real change and use the power of rugby to show every woman and girl that she can be anything, do anything and belong anywhere. To every girl who’s ever felt she doesn’t belong in sport, this one’s for you.”