Sport England Launches Targeting Tool

Sport England has developed a new online tool which it hopes will help sports organisations boost the number of people playing sport. The interactive and free to use tool, Sports Market Segments, will help them to know more about their potential customers so they can fine tune their targeting sports clubs, governing bodies, councils, etc., should be able to use the tool to discover which sports local people are likely to play – or would consider playing – in a particular street, community, local authority or region.
Sport England’s Chair, Richard Lewis, said: “People are at the heart of everything we do, so the more we understand their needs, the more we can do to give them the sport they want, in the way they want it.
“We believe this simple online tool will help local clubs get more people playing sport by ensuring they’re creating the right sporting opportunitiesfor people in their communities.”
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