Sponsorship lead gen platform caytoo wins Best Business Serving Football

Sponsorship intelligence platform caytoo has been voted the Best Business Serving Football (under 100 employees) at the Football Business Awards.

The judges said: "In a very challenging economic climate, this service provides commercial teams with crucial, difficult to find data on commercial prospects, saving time and money. With evidence of positive customer feedback, caytoo has shown how a deep understanding of the market and of clubs' needs can be brought together in an innovative platform to provide a critical, revenue generating service. This is a unique and stand-out entry serving the industry to deliver results, invaluable and affordable to clubs/leagues at all levels."

caytoo's platform is built upon a news-based approach to lead generation, that is monitoring hundreds of thousands of publications around the world to identify companies exhibiting buying signals. This is combined with sponsorship deals data, company and decision-maker information so that rights holders or agencies can find out who to pitch and with what message extremely quickly - at scale. This addresses the eternal sponsorship sales dilemma: ‘spray and pray’ vs ‘learn and earn’.

Jeremy Thompson caytoo's CEO said: "For us as a company, it's also highly satisfying that ours was deemed the most innovative entry and that's before we start deploying our API which allows our signal and deal data to be fused with Agentic AI models to enable any organisations selling sponsorship to create highly customised and engaging end-to-end pitch workflows in minutes.