Smart Energy GB signs SPFL sponsorship deal

October 26 2026

The Scottish Professional Football League (SPFL) has agreed a partnership with Smart Energy GB, an independent, non-profit organisation that helps households and small businesses across Great Britian to understand how smart meters can benefit them, their families and the environment.

Under the new sponsorship, Smart Energy GB will become the SPFL’s Official Smart Meter Partner and Official Timing Partner. Smart meter messaging will take centre stage in live broadcasts of William Hill Premiership fixtures, appearing alongside the on-screen score and clock graphics. It will also feature on every SPFL club’s digital substitution board – the first time a SPFL league-wide partner has had this visibility.

In addition, as an organisation committed to helping people understand how a smart meter can help them track their energy use and keep costs down, Smart Energy GB will unveil the newly established ‘Smart Energy GB Save of the Month’, to recognise the best goalkeeping moment in the previous month’s league fixtures.

The partnership will begin to roll-out during this weekend’s SPFL fixtures, including specially produced advertising break bumpers featuring SPFL players in Premier Sports’ live coverage of the William Hill Premiership, reinforcing that smart meters are the right kit to help track your energy use.

The deal was delivered in partnership with Scottish Football Marketing, a centralised service working with the SPFL, the Scottish Women’s Premier League and the Scottish FA with the aim of improving commercial income across the national game.