Sid Lee Sport appoints Tom Ramsden as US Managing Director

Sid Lee Sport has appointed Tom Ramsden as its US Managing Director, a newly created role underpinning the agency’s strategic growth objectives in the region.  

Ramsden has over 20 years of experience in driving growth and transforming businesses from the ground up. He moves from his position as President of Sid Lee  North America - which he has held for the past two-and-a-half years - to lead and expand the group’s global sport practice in the US, working closely with Sid Lee Sport’s Global CEO, Stephen Hall.

Sid Lee Sport formally launched in April 2025 providing a range of sponsorship, creative, and operational services for sponsors, rights holders, and brands including Visa, UEFA, OPPO, Lidl and Tommy Hilfiger. 

Prior to joining Sid Lee as Executive Strategy Director in August 2021, Ramsden spent over a decade with adidas in roles that included Senior Director Global Brand Marketing for Soccer and Senior Director, Brand Communications - North America, based in Portland.

At adidas, Ramsden instigated and oversaw several award-winning and commercially celebrated campaigns, including work for FIFA World Cup 2014™. His work has earned him a spot in Marketing Week's 100 list and Marketing magazine's Power 100 list.