SBK sponsors Millwall FC

SBK has been named as Principal Partner and Official Betting Partner of Millwall FC, with its branding to feature on both the back-of-shirt and shorts of the Millwall First-Team kit for the 2026/27 campaign. SBK is the sportsbook brand of Smarkets, a London-based technology company. 

As Principal Partner and Official Betting Partner, SBK's branding will feature prominently across Millwall's matchday and digital platforms throughout the 2026/27 campaign, in addition to its presence on the back-of-shirt and shorts.