RFU and LG Electronics UK announce new partnership

The RFU has agreed a new multi-year deal with electronics company, LG Electronics. LG Electronics is now the Official TV Partner to the Red Roses as well as Official Screens Partner of Allianz Stadium.

Despite increases in women’s sport content over the past few years, coverage for women’s sport remains at only eight percent across key UK channels. 2024 was the most watched year for women’s sport in the UK with significant momentum for women’s rugby.

LG will use its 'Let’s Go' sponsorship platform in collaboration with the RFU on various soon to be announced campaigns to amplify the growth of the sport. Together with the Red Roses, LG hopes to inspire and enable more women and girls to watch and engage in women’s sport.

LG will also support the RFU’s grassroots development plan as well as supply key improvements to Allianz Stadium – in a year in which it will host the final round of the Guinness Women’s Six Nations clash with France and the 2025 Women’s Rugby World Cup Final.

LG UK is a long-term sponsor of The FA, having worked with the national football body since 2019 on campaigns including various major international tournaments, and now adds the new RFU deal to its existing roster of sporting partners.

The new partnership with the RFU aims to invite more viewers into the sport but also encourage a new generation of players with grants that support English community rugby clubs.