Premier League Leads Way In Jersey Sponsorship Spend

Jersey sponsorship across the top European leagues has never been quite so lucrative.    Sponsors spent 470.7 million Euros in the football Sport+Markt. The Barclays Premier League leads the way in Europe with 128 million euros. “The Premier League is the standard-bearer for jersey sponsorship in Europe and represents the major platform for international companies wishing to invest in football”, underlines Gareth Moore, Director UK Sport + Markt. “Fifteen  clubs have improved their revenue from improved jersey sponsorship deals, and three of the five clubs with the most lucrative deals in Europe come from the Premier League.”
More than 70 million Euros are generated from new sponsors in football, with Manchester United and Liverpool FC’s new respective deals with AON and Standard Chartered the clear leaders in Europe, each worth 23.6 million Euro. In addition, FxPro chose the Barclays Premier League to make its debut in football sponsorship with two top clubs, whilst Autonomy has agreed to sponsor Tottenham Hotspur FC’s shirt for Premier League matches only, with the club having secured an alternative partner, Investec, for cup and European matches.
Gareth Moore again: “It is plain to see that when a new company chooses to invest significant amounts of money in sport sponsorship, the Premier League is the top destination”. The Premier League has overtaken the Bundesliga in the total amount of revenue from jersey sponsorship, with an increase of 45 million Euros compared to last year.

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