Playmaker Experiential adopts OBE name following acquisition

Following the recent acquisition, London-based Playmaker Experiential has changed its name to OBE. Playmaker was acquired earlier in 2024 by global experience-led agency OBE Worldwide, operating as On Board Experiential (OBE), following a successful first year of trading. Now part of the global OBE family, the sports and entertainment marketing agency has adopted the OBE brand.

OBE’s London office works with a number of diverse clients, including JPMorganChase, OpenAI, Nike, the NFL, Chicago Bears, Minnesota Vikings, and New York Jets. 

Managing Partners Ian Hayne and James Hogben will continue to run OBE’s London office and last week hosted London’s J.P. Morgan Corporate Challenge, a 5.6k corporate run and hospitality event.